Friday, February 6, 2009

Francorp Client - Crepes A-Go-Go Featured

Crepes-a-Go-Go in Dupont Circle
The sweet banana and Nutella crepe. (Lois Raimondo - The Washington Post)

washington_po284:http://www.washingtonpost.com/wp-dyn/content/article/2009/02/03/AR2009020300572.html

» Links to this article Wednesday, February 4, 2009; Page F03
"This one is dangerous," one of our tasters declared after a bite of the cream cheese, salmon, egg and tomato crepe ($7.95). So were the cheddar and apple and, of course, the banana and Nutella crepes. And that was after a 20-minute walk in the icy cold back to the office.
Crepes shouldn't travel this well. And yet the ones from Crepes-a-Go-Go are good no matter where you eat them. The pancakes are crisp and lacy. The fillings are fresh, and all the crepes are made to order; sure beats that same old sandwich.
Mourad Kacimi opened his first Crepes-a-Go-Go, an outlet of a close friend's chain in California, in the Kentlands in Gaithersburg in November 2005. I recently visited his second shop, in Dupont Circle, which opened last April and has more than 70 combinations to choose from.
I like the tangy buckwheat batter for savory pancakes such as in the sauteed spinach ($7) crepe, a beautiful balance of sweet, salty and creamy with its just-wilted greens, caramelized onions, sun-dried tomatoes and feta cheese. The traditional ham and cheese ($4.95), which was generous but not overstuffed, is a classic for a reason; the cheddar cheese and apple ($5.75) should be considered a classic, too. Its cheese is sharp and the apple crunchy; it's a great alternative to usual vegetarian options.
On the sweet side, many will go for that banana and Nutella ($4.95), and you can't really go wrong there. But there's something about the crepes with cream cheese that has my attention. A thin layer of the white stuff balances the sweetness in, for example, the special brown sugar and cinnamon crepe ($5.95). It tasted like the cream cheese cinnamon toast my grandmother made, but better. (Sorry, Grandma!)
If you can, eat your crepe in the cheery cafe with its prerequisite music of French chanteuse Edith Piaf playing softly in the background. If you can't, the toaster oven back at home or the office is your friend. We reheated our crepes at 350 degrees for six to eight minutes. Flip them over halfway through to bring back the nice crispness on both sides.
Crepes-a-Go-Go also touts its house-made gelati and sorbets ($3.75 small, $4.45 medium, $4.95 large). But those aren't quite as authentic. The consistency of the gelati I tried was hard, rather than smooth, at first bite. The flavors have a slightly synthetic taste. Lemon was reminiscent of an Italian ice, the chocolate of chocolate pudding.
Not to worry, though. By skipping frozen desserts, you save room for more crepes.
-- Jane Black

Crepes-a-Go-Go 2122 P St. NW, 202-955-5655; http://www.crepes-a-gogo.com. Hours: Mondays through Thursdays, 8 a.m. to 10 p.m.; Fridays, 8 a.m. to midnight; Saturdays, 8 a.m. to midnight; Sundays, 8 a.m. to 8 p.m. In Gaithersburg (the Kentlands), 514 Main St., 301-519-9777. Hours: Mondays through Thursdays, 11 a.m. to 10 p.m.; Fridays, 11 a.m. to 11 p.m.; Saturdays, 8 a.m. to 11 p.m.; Sundays, 8 a.m. to 8 p.m.

16 comments:

Anonymous said...

I've been here, the food is fantastic. I'm sure that the franchise will do very well if they can replicate the quality of the product they offer here.

Anonymous said...

Franchising is a great idea for Crepes A-Go-Go, they have such a fantastic and unique concept, I would look at buying one of these.

Anonymous said...

Their Crepes are literally to die for.

Anonymous said...

Mourad and Slim have really put together a wonderful company here. I'm sure that the franchise will do very well.

Anonymous said...

This could be a big company soon. Keep an eye on them.

Anonymous said...

The Crepes are a bit over priced though arent they?

Anonymous said...

Not really, these are crepes that can be eaten as a meal, it isn't so much of a snack any more, now they have become more of a complete meal.

Anonymous said...

How does Francorp work? What do they do to choose clients like this as new franchise organizations?

Anonymous said...

How does Francorp work? What do they do to choose clients like this as new franchise organizations?

Christopher James Conner said...

It is a long process. We talk with over 10,000 companies per year that Francorp evaluates as potential franchise brands. From those Francorp meets with about 3,000 of those companies that we deem as having some necessary qualities to make this next step. The process then continues to a financial and market analysis. If Francorp feels that the concept has the right attributes the development firm will work with a new start up franchisor. Francorp has the bandwidth to work with about 100 clients per year, so it has to be selective in who we can take on. Crepes A Go Go is a fantastic concept and really should be a great franchise organization. The business makes sense on so many different levels.

Anonymous said...

Interesting. I have been to Crepes A-Go-Go and really enjoyed the food.

Anonymous said...

This is a great concept, Crepes A-Go-Go? Where does that originate from? I personally have grown to love Crepes from visiting Paris and other places. The US needs a good Crepe chain like this to grow and be able to offer quality food like it seems they have to people in smaller cities. I live in Kansas City and would love something like this, I know friends who would as well. Good work to Francorp for bringing us all another great concept.

Anonymous said...

I know of Don Boroian, he is really a great leader and visionary, typically companies that are attached to him in some way tend to do very well. This should be a successful franchise concept.

Anonymous said...

I have been in financial planning for over 50 years, franchising can be a tricky way for both the franchisee and the franchisor to grow their business. The only way I would truly trust this process to someone is if Don Boroian or his company, Francorp were involved. The key is to surround yourself with successful, energetic people. Don has clearly done that at Francorp. Crepes A-Go-Go will be very successful with Francorp's guidance. I have referred many clients to Francorp and all have come back with glowing reviews of the work the company did for them.

Anonymous said...

Crepes A-Go-Go, I think they might want to change their name....I'm not sure how that would work on a larger branded scale?

Anonymous said...

I disagree, I love the name, it's got a fun catch to it and it sounds very European which makes sense for the Crepe business.