Franchise Information - Choice Hotels

CHOICE HOTELS is the leading hotel franchisor with more than 60 years' experience in developing brands and services that optimize hotel performance. Our single focus is on enhancing the return on investment for our owners and growing our brands strategically. Brands include COMFORT INN, COMFORT SUITES, QUALITY, SLEEP INN, CLARION, MAINSTAY SUITES, ECONO LODGE, and RODEWAY INN, and our new boutique brand extension, CLARION COLLECTION. Either convert an existing location or build a new one.

Franchisor Background
Year Established: 1940
Franchising Since: 1940

Franchised Units:
5,300

Company-Owned Units:
0

Geographic Distribution:
U.S.:
3,636
75.6%
In 50 States
Canada:
260
5.4%
In 10 Canadian Provinces
International:
914
19%
In 0 Foreign Countries

Total:
4,810
100.0%

North America:States/Provinces with the largest number of operating units:
Density
Units
1. California 251
2. Florida 205
3. Texas 258

Registered in Following Registration States: California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia

Financial Requirements
Investment:
Minimum Net Worth:
$Varies
Cash Investment:
$20-30% Costs
Total Investment:
$2.3-12.6M
Average Total Investment:
$7450K

Fees:
Initial Franchise Fee:
$25-50K
Average Franchise Fee:
$38K
On-Going Royalty:
2.75-5.1%
Average Royalty:
4%
Advertising Fee:
1.75% Rev.
Average Number of Employees: Varies Full-time, 0 Part-time

Space Needs (in square footage): 31,000-33,000

Preferred Sites: Free-standing Building