Seattle's Best Coffee to Franchise

Seattle’s Best Coffee franchise expansion planned
Puget Sound Business Journal (Seattle)

Seattle’s Best Coffee, a division of Starbucks Corp., said it plans to expand its franchising program.
Seattle’s Best Coffee sells some products that are smoother tasting and not as strong as the Seattle-based coffee giant’s specialty drinks, according to spokesman Alan Hilowitz. Seattle’s Best Coffee calls itself “an accessible entry point to specialty coffee.”
Company officials said they will concentrate on expanding the Seattle’s Best Coffee brand in the West and in Texas from the existing 550 locations today.
Seattle-based Starbucks (NASDAQ: SBUX) bought Seattle Coffee Co. and the Seattle’s Best Coffee brand in 2003 for $72 million from AFC Enterprises Inc.