Showing posts with label francorp client. Show all posts
Showing posts with label francorp client. Show all posts

Tuesday, September 1, 2009

Francorp Presents at the Western Food Service Expo

This past weekend, the California Restaurant Association asked Francorp to present to it's members in San Diego on franchising a business and how to buy a franchise.
Tom DuFore attended the show over the weekend and presented on the topics.

Western Food Expo
www.westernfoodexpo.com
Sunday, 8/30/09
12:30 – 1:30
Expanding Your Company Today Through Franchising
Tom DuFore, Executive Vice President
Francorp
www.francorp.com

This session will highlight multiple ways companies look at to grow and how the present market conditions are affecting each. Growth strategies include: venture capital, licensing, franchising, debt, internally generated capital, and business opportunities. If you are serious about growing your company, this session is a must.

Francorp is regarded as the world leader in franchise consulting and franchise development. Don Boroian founded the firm in 1976 and continues to run and operate the international consulting firm out of Chicago, IL. Francorp has 22 offices around the globe and is the industry leader in start up franchise organizations.

www.francorp.com

Tuesday, March 17, 2009

LPCW Offerring Franchises!

A Franchise that Celebrates Children and the Arts!

Filling the Gap
Early exposure to dance and theatre can have lasting benefits, including acquiring social and physical skills that will help children throughout their lives. Yet, dance professional Daune Pitman noticed two disturbing trends in dance classes for young children: either the little ones were being taught strict ballet, which was beyond their physical capabilities, or the classes were treated as playtime.
Seeking to establish a meaningful program, Daune developed Little People’s Creative Workshop (LPCW). LPCW classes are age-appropriate and taught by trained professionals. They are largely held in daycare centers and preschools, which puts them within reach of children who may not otherwise be able to take them.
Established in 1991, Little People’s Creative Workshop is now the largest organization teaching dance to children in the U.S. We’re augmenting our steady growth with expansion, via franchising. Our turnkey franchise program provides all you need to establish and grow a home-based business with multiple growth avenues!

Thursday, February 26, 2009

Franchise Information - Jani-King

Business Description
JANI-KING INTERNATIONAL is the world's largest commercial cleaning franchisor, with locations in 19 countries and over 125 regions in the U. S. and abroad. Our franchise opportunity includes initial customer contracts, training, continuous local support , administrative and accounting assistance, an equipment leasing program and national advertising. If you are searching for a flexible business opportunity, look no further.

Franchisor Background
Year Established: 1969
Franchising Since: 1974

Franchised Units: 13,000
99.8%
Company-Owned Units: 27
0.2%

Total Operating Units: 13,027
100.0%

Geographic Distribution:
U.S.:
12,148
93.3%

In 39 States

Canada:
351
2.7%
In 7 Canadian Provinces

International:
528
4.1%
In 0 Foreign Countries

Total:
13,027
100.1.0%

North America:States/Provinces with the largest number of operating units:
Density
Units
1. California 737
2. Florida 307
3. Texas 880

Registered in Following Registration States: California, Florida, Hawaii, Illinois, Indiana, Michigan, Minnesota, New York, Oregon, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia

Financial Requirements
Investment:
Minimum Net Worth:
$2.9-33K
Cash Investment:
$2.9-33K
Total Investment:
$2.9-40K
Average Total Investment:
$22K

Fees:
Initial Franchise Fee:
$8-33K
Average Franchise Fee:
$20K
On-Going Royalty:
10%
Average Royalty:
10%
Advertising Fee:
0%

www.francorp.com

Tuesday, February 24, 2009

Francorp Clients Continue to have Success in 2009.

Francorp clients continue to drive forward through "interesting" economy.



Francorp Client Updates:



Real Property Management: Currently have 42 locations across the country. Real Property Management is an industry leader in property management and has a wonderful system for teaching and training franchisees how succeed in this business.



Here is an excerpt from the Real Property Management Website:



Real Property Management
The Leading Property Management Companyin the United States and Canada
Featuring Over 200 Locations
Property OwnersReal Property Management is the one property management company that can offer high quality, standardized property management services in all major markets. Real Property Management has managed thousands of properties for over 20 years.



Franchise OpportunitiesReal Property Management provides each franchise with a competitive edge through training, innovative and proven business systems, lead-generating marketing methods, Internet-based property management software, and on-going support.



Click here to learn more about Real Property Management franchise opportunites.



Francorp Client Deck Rescue currently has 12 franchises openned currently!



Deck Rescue is an industry leader in the deck powerwashing industry.



Here is an excerpt from the Deck Rescue Website:



About deck rescue
Since 1995, Deck Rescue has been professionally servicing decks. We care for over 1,500 commercial and residential decks, fences, gazebos and other wood structures each year.
President of Deck Rescue, Dave Hydock, was appointed to Wolman's seven-member National Contractor Advisory Board in the fall of 2006. Then, in the winter of 2007 upon learning of Deck Rescue's plans to franchise, Wolman agreed to support the franchising endeavor. Wolman has been with us since the beginning and will continue to support us into the future.
Licensed, bonded and insured, our professional staff has been recognized for our outstanding services. Most notably by the Cleveland Plain Dealer, The Columbus Dispatch and WEWS News Channel 5.
Also, Angie's List awarded Deck Rescue the Super Service Award for Northeast Ohio in 2008 - that's SEVEN awards in the past eight years!
We are also the proud recipients of the Torch Award from the Better Business Bureau - only 11 other companies in the area were nominated for this award in 2003, and we were one of only four winners! Deck Rescue also received Honorable Mention in the 2005 biennial competition.
We look forward to bringing you our impeccable service!



For more information on franchising and Francorp's clients visit the corporate site:



http://www.francorp.com/

Sunday, February 15, 2009

Francorp Client Success in 2009

Francorp Client Success in 2009.

Francorp Clients continue with great success through difficult economic times! Recently in the past months Entreprenuer has again released the coveted Franchise 500 list, which is a documented list of the fastest growing 500 franchise systems in the U.S. Each year companies and professionals in the franchise industry wait anxciously to see who has made the list, which industries are growing quickly and how all the top franchise companies are doing currently.

Francorp is acknowledged as the industry leader in franchise development and consulting work in launching and developing new and existing franchise concepts and organizations. Francorp has been in business for over 33 years with almost 20 offices around the world. Clients have included McDonald's, Kentucky Fried Chicken, Auntie Anne's, Omni Hotels, Jimmy Johns, 800-Flowers and many others. This year on the Franchise 500 list, Francorp has 112 clients with whom the firm has worked with at some point, or continues to work with.

112 of the top 500 fastest growing franchise systems have worked with Francorp Consulting.

Francorp works with companies of all sizes and years in the franchise business. Here are some of Francorp's more recent clients who are experienceing success right now in 2009. These are franchise systems that will in the years to come gain more and more exposure, but for right now are just getting a foothold in the market.

Patrice and Associates, www.PatriceandAssociates.com - 3 franchises sold in 2009 Hot Box Pizza, www.gethotboxpizza.com – first franchise soldPlay Party, www.playparty.net – first franchiseAdvanced Maintenance, www.advancedmaint.com – 7th locationSofi’s Crepes, www.sofiscrepes.com – 3rd location -1st franchise in 2009Al’s Beef and Nancy’s Pizza, www.alsbeef.com - 6 Franchises sold in 2009

For more information on other great franchise concepts and on how to franchise a business, visit Francorp's corporate site, www.francorp.com.

Friday, February 6, 2009

Francorp Client - Crepes A-Go-Go Featured

Crepes-a-Go-Go in Dupont Circle
The sweet banana and Nutella crepe. (Lois Raimondo - The Washington Post)

washington_po284:http://www.washingtonpost.com/wp-dyn/content/article/2009/02/03/AR2009020300572.html

» Links to this article Wednesday, February 4, 2009; Page F03
"This one is dangerous," one of our tasters declared after a bite of the cream cheese, salmon, egg and tomato crepe ($7.95). So were the cheddar and apple and, of course, the banana and Nutella crepes. And that was after a 20-minute walk in the icy cold back to the office.
Crepes shouldn't travel this well. And yet the ones from Crepes-a-Go-Go are good no matter where you eat them. The pancakes are crisp and lacy. The fillings are fresh, and all the crepes are made to order; sure beats that same old sandwich.
Mourad Kacimi opened his first Crepes-a-Go-Go, an outlet of a close friend's chain in California, in the Kentlands in Gaithersburg in November 2005. I recently visited his second shop, in Dupont Circle, which opened last April and has more than 70 combinations to choose from.
I like the tangy buckwheat batter for savory pancakes such as in the sauteed spinach ($7) crepe, a beautiful balance of sweet, salty and creamy with its just-wilted greens, caramelized onions, sun-dried tomatoes and feta cheese. The traditional ham and cheese ($4.95), which was generous but not overstuffed, is a classic for a reason; the cheddar cheese and apple ($5.75) should be considered a classic, too. Its cheese is sharp and the apple crunchy; it's a great alternative to usual vegetarian options.
On the sweet side, many will go for that banana and Nutella ($4.95), and you can't really go wrong there. But there's something about the crepes with cream cheese that has my attention. A thin layer of the white stuff balances the sweetness in, for example, the special brown sugar and cinnamon crepe ($5.95). It tasted like the cream cheese cinnamon toast my grandmother made, but better. (Sorry, Grandma!)
If you can, eat your crepe in the cheery cafe with its prerequisite music of French chanteuse Edith Piaf playing softly in the background. If you can't, the toaster oven back at home or the office is your friend. We reheated our crepes at 350 degrees for six to eight minutes. Flip them over halfway through to bring back the nice crispness on both sides.
Crepes-a-Go-Go also touts its house-made gelati and sorbets ($3.75 small, $4.45 medium, $4.95 large). But those aren't quite as authentic. The consistency of the gelati I tried was hard, rather than smooth, at first bite. The flavors have a slightly synthetic taste. Lemon was reminiscent of an Italian ice, the chocolate of chocolate pudding.
Not to worry, though. By skipping frozen desserts, you save room for more crepes.
-- Jane Black

Crepes-a-Go-Go 2122 P St. NW, 202-955-5655; http://www.crepes-a-gogo.com. Hours: Mondays through Thursdays, 8 a.m. to 10 p.m.; Fridays, 8 a.m. to midnight; Saturdays, 8 a.m. to midnight; Sundays, 8 a.m. to 8 p.m. In Gaithersburg (the Kentlands), 514 Main St., 301-519-9777. Hours: Mondays through Thursdays, 11 a.m. to 10 p.m.; Fridays, 11 a.m. to 11 p.m.; Saturdays, 8 a.m. to 11 p.m.; Sundays, 8 a.m. to 8 p.m.

Monday, January 19, 2009

Don Boroian Economic Presentation

Hi, I am Don Boroian, Chairman of Francorp. I’d like to talk to you today about a couple of things that are very important to us as we meet this challenging economy right now that is raising havoc with a lot of the financial markets. It will definitely have an effect on franchising as well. However, contrary to what you might think, it is going to have a positive effect. For example, the biggest growth of franchising has occurred during these downturns in the economy. And we are going to look at it in two ways. First of all, why it makes sense, for you as a franchisor to expand during this particular time. And secondly, why you need to change your message to prospective franchise buyers to meet the economic perceptions that people have about whether or not it is a good time for them to buy a franchise.

First of all, as a franchisor, there’s a lot of uncertainty in the market. Many companies, right now, as they hear all of the economic woes and credit issues and so on are pulling in their horns. They’re not expanding, particularly companies who are looking to expand with borrowed money or looking for investors to open operating units. First of all, we all know that investors don’t invest in companies to open ten stores. The return on investment to venture capitalists is not sufficient to justify that kind of investment. They don’t want to be in a situation where their money is tied up for three or four years before they begin to turn a profit. By the time you open operating units and put managers in them and the amount of return on invested capital at the unit level, which generally, is about fifteen percent, has to be split between the investor and you. It’s just not a sufficient amount of money. In addition, during times like this, investors are investing their money in distressed merchandise. Depleted value of stocks are a bargain for investors. And the money from the venture capital people is not going into start ups or development into relatively new companies. However, there’s a silver lining to all of this. And that is, that as a franchisor, your ability to move out into the marketplace is going to be enhanced by the availability of opportunity for you. For example, if you are in retailing or in restaurants or any business that needs to go into a shopping center or into inline stores, there are going to be more vacancies in areas now that you might not be able to get into when times are good and business is booming. Those stores were already filled. Right now, some of those stores will become available. Even though you may not have the capital to go into those stores personally, this is where franchisees come in. And while we hear all the talk about credit and difficulty in getting credit, remember, we’re dealing with a different buyer. For example, if you have a retail store or if you have a restaurant, you need hundreds of customers to come into your store, every day, every week. But in franchising, we don’t have to sell hundreds of franchises every week or every day or every month. We only need to sell one or two, certainly, in a time like this, if you’re a new emerging franchisor. And the people that you’re going to be selling franchises to are more abundant now in quality. These are people that are being laid off, downsized, reengineered in companies that are laying off people or are going out of business. And these are the people that have been working in these companies for a number of years. They have good credit. They have a high credit score. They have equity in their homes; that can get refinanced at their local bank because they have longevity in their community and they are very good credit risks. In addition, these are people that have excellent job skills. Many of them are middle managers. These are people that always really would’ve liked to own their own business; were afraid to leave the job and risk their fortunes on starting a business. But now that, that decision has been made for them, they’re on the market. And many of these people have gone to job interviews only to find that companies in their same industry, that have just laid them off, are also laying off people. That’s when we get their interest in buying a franchise. So that from your standpoint, as a franchisor, there are going to be a lot of opportunities because your competitors that are not franchising, are not going to be occupying more stores, borrowing money, opening more branches, opening more markets for their businesses. A good case in point right now is Starbucks. They’re closing 700 of their stores. Now for Starbucks, to put a manager in an outlet and to make the entire investment in the store and to be able to make a profit over and above the manager’s salary, is quite different than for a franchisee who is to buy a franchise and go into a business and work 60 hours a week. In many cases just making their salary, without even a profit over and above that, meets their needs. They just want to own their own business, be their own boss, be the captain of their own ship, master of their own destiny. And so many of these kinds of situations or companies that have corporate owned locations; those locations are going to be available. In retailing, in the food service industry, in anything that occupies a store, where someone has already done the leasehold improvements, in the restaurant business they have the walk in coolers, freezers, 3-compartment sinks, and grills and so on. And many of the landlords are bending over backwards giving free rents to get tenants in there to occupy these spaces. And in the service business as well, many of your competitors, those of you in service businesses; these companies are going to be cutting back on their expansion because it takes capital and not only just the start up capital but the burn rate. When we sell a franchise, a franchisee doesn’t expect to make money for the first two years. If they just barely take out a salary initially, to get the business going, that’s pretty much expected. They don’t expect to walk in on day one to be turning a salary and a profit. But companies today can’t afford to do that if they’re borrowing a lot of money at their banks because, first of all, the bank financing isn’t available to that extent. And certainly, as the credit markets and standards tighten, it makes it more difficult for companies to expand with company owned units, where typically it takes two years to get to a breakeven point. And so those of us that are franchising our businesses have a great opportunity here because our competition is pulling in their horns. You have three choices right now in this current challenging market. Number one, pulling your horns, hunker down, climb in a fox hole, wait until the storm blows over. If you do that, you’re going to miss a lot of opportunities. But companies that need capital in order to expand their own company owned units are going to have to do that because they don’t have the available capital. A second strategy is to do what you’re doing right now. Just keep on going and keep on your current expansion strategy. But again, companies that are doing this with their own company units are inhibited by the inability to get capital and by their inability to move out into other markets and support these kinds of expansions. A third option and this is an option great for franchisors, because this is an opportunity to look around and capture markets that are being abandoned or not expanded into by your competitors. And by franchising, you’re allowing yourself to go into these markets with the capital resources and the human resources of others. So from your standpoint, as a franchisor, this is the time to move out. And as we talk to prospective franchisors whether it’s through our regional director program, whether it’s through the people who contact us, whether it’s the seminars that we do, or the advertising that we do, and we talk to companies who are considering franchising. And looking at this as an optional strategy, we’re quick to point out to them that now is the time to expand your business into a market that’s weakened. The time to attack the fort is when the walls are crumbling. And the walls in many of these companies today, which were well fortified, are crumbling because they are reliant totally upon bank financing that isn’t going to be there to the extent it has been in the past. And as franchising affords you the opportunity to expand, it does so by you finding those one or two or three people each month who do have good credit, high credit scores, who are looking to own their own business, who will make that investment, who will be the human resource solution for you as well as a capital solution, as they invest in buying the land, building the business or developing their markets. And it gives you the opportunity to move into a market that is weakened. This is the time. The lions in the Serengeti always attack the weakest of the prey. And this is the time for us to move into the marketplace by franchising into these markets while the companies that are reliant totally on expansion capital in either internally generated, borrowing money, bringing in investors or through other means. And we have an added opportunity here to raise funds through the investment of individuals. And we don’t have to get 300 of them a month or a hundred a day. We only need to get 2 or 3 or 4 people to buy a franchise each month. These are people with good credit. These are people with equity. These are people with 401(k)s. These are people with savings. These are people with family and friends that will help them get started. So, take advantage of this opportunity now. And from the franchise buyer’s point of view, let’s take a look also at why we need to adjust our message. In the past our message was be your own boss, be master of your own destiny, captain of your own ship. Now is the time to get into this expanding world of whatever your concept is. But that message is changing now because now people have a perception that this may not be a good time to go into their own business. Because you know already how to run that business, they’re getting a jump start. And so this is an opportune time for you to look over the marketplace at a much better qualified group of people, who are desperately seeking either a job, which is very difficult to replace, similar to the one they’ve had or to start their own business. And because these are not people that are high risk, they’re not as likely to start their own business from scratch because they know the rate of business failures is about 95 percent of all new businesses that start. According to the Department of Commerce 95 businesses, 95 percent of all start ups from scratch fail within the first 5 years. And so with a franchise, the odds are in their favor and these are people who are more conservative, who are comfortable following the plan. And now that decision has been made for them, that they’re out in the marketplace without a job, they’re taking a look at you, as a franchisor, and what you offer. So what we can tell the prospective buyers today is that we have a system, we have it worked out. We have a complete business model. We have the opportunity for you to learn. We will teach you everything you need to learn. You don’t have to know anything about our business. We’ll teach you, we’ll help you. There are available stores now. There are landlords that are giving free rent and doing leasehold improvements and tenant improvement allowances. There are competitors that are on the ropes, some of them going under. Now is the time to buy a franchise, to get yourself established, to get yourself started with our assistance as franchisors helping you. Now is the time. So don’t hunker down, don’t crawl in the fox hole. Now is the time to move out. Take advantage of the weakened economy, the weakened market, your weakened competitors. Sell these franchises and help people get started. And show the prospective buyer why now is a good time for them to capitalize on this opportunity that this challenging economy has presented.

Tuesday, January 13, 2009

Francorp Clients Make a Splash in Miami!

Francorp Clients Make a Splash in Miami!
Francorp exhibits at most of the major franchise tradeshows across the country and around the world. With over 15 offices serving 40 countries, the firm has a strong presence at most franchise tradeshows including a very large show coming up in India in 2009. Each year one of the most exciting and wonderful shows in the U.S. is the Franchise Exposition South based in Miami, Florida. This show is particularly fun because of the international flair that Miami brings and the amazing environment that South Beach and the Miami locals always have to offer. The show is always held during the first week of the year and seems to bring in the New Year with a really great turnout. The 2009 show was no exception, there were a multitude of anxious franchise investors and interested individuals full of optimism and high expectations for the coming year. The Franchise exposition always offers an amazing array of wonderful business opportunities and franchises of all kinds.
This year, Francorp clients made a particularly impressive showing at the Miami franchise exposition. There were 17 current or former Francorp clients exhibiting at the franchise show this past weekend. Current Francorp clients included European Wax Centers, Hand and Stone Massage, Huffman Builders, 10 Minute Manicures, Big Mouth Marketing, Palm Tree Computers, Hippo, Mama Fu’s and many others. Former Francorp clients included franchisors such as Ace Hardware, Auntie Anne’s Soft Pretzels and others. In addition, several Francorp clients visited the show to plan for next year on how and when to exhibit. Many of Francorp’s clients have achieved amazing levels of success over the past year and 2009 should prove to be another exemplary year for franchise growth. European Wax Centers now has over 60 franchises sold, Hand and Stone Massage has almost 50 franchises sold, 10 Minute Manicures has 12 units open now and many other Francorp clients continue to grow at impressive rates.

Francorp clients did an extraordinary job the entire weekend managing their booths and engaging potential franchisees at the show. Francorp Executive Vice President, Thomas DuFore worked with each of the Francorp clients there at the show, some for the first time, to make sure that they were ready to implement the Francorp trade show training in order to maximize their time in Miami. Francorp works closely with its clients to make sure that proper trade show etiquette and follow up is implemented at every trade show they exhibit at. Thomas DuFore is an expert at managing shows and runs Francorp’s internal trade show staffing department. Francorp Client’s booths were literally the showpieces of the exhibition and the staffing by all of Francorp’s clients was superb. Palm Tree Computers did a wonderful job engaging showcomers and properly presenting the information on the show floor. European Wax Centers probably had the most exotic of booths as the show with a full waxing center and a front row seat to the entire show. Mama Fu’s did a wonderful job exhibiting with a full staff and commanding during the entire exhibition. All of Francorp’s clients were extremely impressive during the show and their high lead counts following the weekend were the result of good planning, hard work and dedicated teams.
Several of Francorp’s clients are utilizing the “Own Your Own Business” Seminar format as developed by the Chairman of Francorp, Don Boroian. The seminar format is organized to offer additional information and further introduction to a potential franchise buyers that come to the tradeshow. Palm Tree Computers for example is based out of Orlando, Florida and will be conducting the workshops over the following three weekends to introduce the company and concept of Palm Tree to over 50 potential buyers who asked for additional information at the Miami show. Mama Fu’s Restaurants also utilized a similar format at one of their South Florida locations. Many people across the country and particularly within the franchise community are anxiously awaiting the rollout of Mama-Fu’s franchise chain.

Francorp as standard practice had several representatives from Francorp’s International offices at the show as well to meet with clients and discuss franchising internationally with show visitors. Particularly in a market like Miami franchising internationally is always an interest. Ramon Vinay, President of Francorp International was present for the show and met with several companies to discuss franchise development and new happenings within the international franchise community. Francorp’s booth at the show was staffed by Franchise Analyst Sara Daly, Regional Director Judy Jones, Vice President Christopher Conner and Executive Vice President Thomas DuFore. The Francorp booth at tradeshows serves two purposes, one is to meet new companies and discuss franchising in the U.S. and abroad. Francorp also exhibits at tradeshows to meet new potential franchise buyers and pass these leads along to Francorp clients. Lead generation is a product of Francorp Connect which is Francorp’s web portal for franchise marketing and franchise lead generation. Francorp clients benefit from Francorp’s presence at every major trade show around the world.

2009 looks to be a very successful year for franchising and in particular Francorp clients. The Miami franchise exhibition was a jump start to what looks like a wonderful year for the franchise industry as a whole!

Monday, January 12, 2009

Francorp Clients - Amazing Spaces

Amazing Spaces Storage Centers Expands and Restructures for 2009 Despite a Down Economy

Amazing Spaces, a leading provider of upscale self storage solutions, began 2009 with several newly developed positions, including Director of Operations, despite the struggling economy.
On January 5, the company welcomed Mike Gately as its new Director of Operations. Mike will be in charge of overseeing all property management, preparing budgets, reviewing property expenses and performing numerous other duties. In his former position at Hendry Investments, Inc., located in San Antonio, Mike served as Vice President of Property Management. He joins Amazing Spaces with over 25 years of property management experience.
The company has also named Nathan Curtess as its new head of Franchise Sales and Development. Nathan has been with Amazing Spaces for five years and previously held the position of Property Manager. The company began offering franchise opportunities in late 2008 with a higher than predicted response and expects to close on several franchise agreements within the first six months of 2009.
In addition, Doug Gardow, who served as Amazing Spaces' Area Manager for the past nine years, has been appointed the company's new Director of IT Operations. Jennifer Byrne will take the position of Executive Office Administrator.
Scott Tautenhan, who co-founded Amazing Spaces with his wife Kathy, is excited about the direction the company is headed. "We are planning to expand by adding two properties in 2009, and franchising companies typically grow exponentially both during and after a down economy," he said. "So the future is looking bright for Amazing Spaces!"
Amazing Spaces aproached Francorp two years ago to assist in a full development franchise program. The Houston-based business is a leading provider of storage services for discriminating individuals and businesses. Its award winning storage properties offer solutions for self-storage, RV and boat storage, wine storage and more. Amazing Spaces Franchising, LLC also offers franchise opportunities to qualified applicants.

www.amazingspacesfranchise.com

Tuesday, January 6, 2009

Mama Fu's: Election Night Promotion Registered a Win for new Media Advertising, Online Ordering

Mama Fu’s: Election Night promotion registered a win for new-media advertising, online ordering
By ALAN J. LIDDLE
AUSTIN, Texas (Dec. 22, 2008 ) —While much of the nation was glued to TVs and websites the evening of Nov. 4 watching the historic presidential election play out, Mama Fu’s Asian House chain executives were interested in a vote of another kind: the kind consumers cast with their wallets.
Expecting election fever to drag down business, management at Murphy Adams Restaurant Group of Austin, operator of six Mama Fu’s units and franchisor of the Pan Asian concept, decided to test the chain’s new eClub e-mail loyalty program, online-ordering system and delivery capabilities. Those digital resources and that service option only recently had been added in the aftermath of Murphy Adams’ March acquisition of Mama Fu’s trade dress and franchising rights from Raving Brands Inc.

An e-mail offer for Mama Fu’s Election Night Special advertised a $5 discount on takeout and delivery orders and included a link to the chain’s online-ordering portal.
Anchoring the Election Night trial was an e-mail blast through online-services provider Fishbowl Marketing Inc. of Alexandria, Va., to the approximately 7,700 eClub members affiliated with three restaurants in the Austin market and single units in Bentonville, Ark., and Hollywood, Fla.
The “call to action” was an “Election Night Special” of a $5 discount on takeout or delivery orders of $20 or more, said Randy Murphy, president and chief executive of Murphy Adams.
Featured in the promotional e-mail was a clickable link to online-ordering pages developed by Dallas-based OrderTalk, which has a strategic partnership with Fishbowl.
“The net result was that instead of having 10 percent less sales than a typical Tuesday [on Election Night], we had 10 percent to 15 percent more sales,” Murphy said.
Of campaign metrics, Murphy said: “We had over a 25-percent open rate. Typically, a high benchmark is [a rate of] 20 [percent] to 21 percent.”
In all, he continued, 73 people redeemed the e-mail coupon, or nearly 1 percent of the mailing list.
“That’s a direct-mail type of redemption [rate],” the operator added, “and we did that with e-mail that didn’t cost us anything” beyond the service provider’s monthly fee.
Murphy said that while the test was “on a small scale,” it proved “tremendously effective,” given that it was the first attempt to drive business with a time-sensitive offer. Income from the e-mail effort, about 30 percent of which came through the online ordering channel versus phone calls, contributed to the “biggest one-day [sales] totals for online ordering and delivery” yet, Murphy said.
Using publishing tools and company-specific materials provided by the marketing services provider, Murphy Adams spent “less than an hour” preparing the Election Night e-mail blast, Murphy said.
Likely up next, Murphy said, is a New Year’s Eve e-mail blast leveraging the eClub database that currently contains about 10,000 names collected, in large part, using paper sign-up pads in the restaurants.
Beyond its six restaurants, Murphy Adams franchises seven Mama Fu’s restaurants to others.
Murphy said a dual-service format—fast-casual-style counter service at lunch and table service at night—tested at the three Austin-area restaurants for three years would be rolled out to all future franchised branches.
“A unit in our system can do about $1 million in revenue a year,” he said.
New-media marketing, promotions and advertising are part of the plan for growing sales along with unit counts in 2009, Murphy said.
He reported that, among other related developments, his company already has tested opt-in text-message marketing with “decent feedback.”
“Including social-networking [initiatives] and search engine marketing, it will be at least 25 percent, but maybe as much as 35 percent, of our total [advertising and marketing] budget,” Murphy said of 2009 new-media spending.
That 10-percent cushion represents potential additional spending for search engine marketing, of which he says, “I am a big proponent.”

Friday, January 2, 2009

Franchising Poised for a Successful 2009

Talk about getting started on the wrong foot! Could everyone in the United States be in a more cautious and precarious situation then right now in the days soon after New Years 2009? Most people are still asking, "What just hit us?" as they try to collect themselves both financially and emotionally from a devasting 2008 where over 3 trillion dollars of wealth was lost throughout the year. My guess would be that my Holiday was similar to a lot of other professionals in the United States, less presents under the tree and much less extravagant all around.

Francorp works closely with virtually every major franchise system in the U.S. and around the world. The consulting firm continually analyzes the health and future of the franchise market to better serve and impliment new franchise companies.

So what does 2009 bode for franchising? How will franchising respond to the inclimate financial times and what is sure to be an interesting road to recovery for the U.S. economy this coming year?

In my oppinion, 2009 will be a good year for franchising and for many entreprenuers getting started in their own franchised businesses. Here are the reasons.

1. There are no corporate jobs out there right now. Almost all of the large corporations in America save a few niche industries have made enormous cutbacks in their labor forces. When college educated professionals were coming out of school into the job market 3 years ago, those $100k jobs were plentiful and offerred a very nice alternative for new workers. In the 2009 market finding a good job anywhere will be like winning a car from the monopoly game at McDonald's, not that likely. Franchises offer a valid alternative for those either newly out of school or looking for new opportunities. The absence of work opportunities will make franchise offers that much more attractive.

2. Real Estate Opportunities. Commercial Real Estate prices are at all time lows per square foot in most U.S. markets. When times are good and the Starbucks of the world are dishing out rents at $100 per square foot in Dekalb, Illinois, its impossible for the "little guys" to keep up. Today, if you have been living in a cave and haven't heard, Starbucks is closing 700 locations as well as many other major corporate chains. This leaves ample opportunities for smaller, emerging chains in many different business categories.

3. The Flock Mentality. Most people are pretty depressed right now. People tend to base their decisions on what others around them are doing or saying. Because of this mentality many of the "pretenders" in any given industry will not be participating in 2009 to the extent they would be when the economy is booming. Looking at the investment community, the really successful investors make opposite moves of the general public. During this massive sell-off in stocks during the second half of 2009, Warren Buffett invested over $20 Billion. The franchise companies that make aggressive expansion moves in 2009 will take market share from their competitors and be in extremely good positions when the economy comes out of this slump.

With the increasing numbers of unemployed workers in the United States franchisors have a growing audience and number of potential franchisees. As more and more creative finance tools are uncovered and the federal reserve does everything in its power to loosten the financial markets, the access to capital will begin to come easier. This combination stands to fuel franchise growth at unprecendented levels in 2009 and beyond.

Francorp is the world leader in franchise consulting and development. For more information and analysis on whether a business is suited for franchising, please visit our corporate site where a multitude of free information on franchising and franchise development is available.

Francorp was founded in 1976 and has worked with over 2,000 successful franchise systems from the ground up. Francorp has four seperate companies, Francorp Consulting, Francorp Capital, Francorp International and Francorp Connect. The company was founded by Don Boroian who runs and operates Francorp's four companies to this day.

www.francorp.com

Wednesday, December 31, 2008

Francorp Client Jimmy John's Honors Disciplinarian


Troublesome Student Makes Good, and Honors Disciplinarian

Peter Wynn Thompson for The New York Times
James J. Liautaud, right, founder of Jimmy John’s sandwich shops, with James Lyons, who was the dean of discipline at his high school, Elgin Academy in Illinois.
By DIRK JOHNSON


Published: December 30, 2008
ELGIN, Ill. — In the early 1980s, James J. Liautaud was a trouble-making student at Elgin Academy who ranked near the bottom of his high school class. He drank beer. He smoked cigarettes. He skipped class.
Alex Romanovsky/DLA Architects
Mr. Liautaud donated $1 million to his alma mater and insisted that the Liautaud-Lyons Upper School bear Mr. Lyons’s name.
Teachers at the academy, a private prep school, grew so exasperated with his antics that they finally voted to expel him. But the mischievous student had an unlikely defender: the dean of discipline.
The dean, James Lyons, recognized the rebellion as insecurity, and saw what others did not — a student from a financially struggling family, trying to fit in at a prestigious school among wealthier, more polished peers. The dean, who had a working-class upbringing himself, put his job on the line. “If he goes,” he told the faculty, “I go.”
Mr. Liautaud — better known as Jimmy John, the founder of a sandwich shop empire with some 800 restaurants — came back to the Academy this semester for the opening of a building that bears his name. He gave the school $1 million, with one condition: the building also had to bear the name of Mr. Lyons.
“It’s a real simple deal,” said Mr. Liautaud, 44, explaining the motive for his generosity. “Jim Lyons believed in me.”
On a bluff in this old city on the Fox River, the new building houses 12 classrooms, a theater and a library. The high school is now known as the Liautaud-Lyons Upper School.
John Cooper, the head of the school, said educators everywhere could tell stories of dismal students who turned out to be successful in business or the arts. But not many send such a gift.
“He called me up out of the blue and said, ‘Hey I’ve decided to give you guys a million bucks,’ ” Dr. Cooper said of Mr. Liautaud.
At first, Mr. Liautaud wanted only Mr. Lyons’s name on the building. But the school told the sandwich king that it wanted to use his name, too, since his story would inspire many students. There are still a few teachers around who remember Mr. Liautaud and his wild ways.
“It’s all in the permanent record,” Dr. Cooper said, smiling.
A big man with a streetwise charm, Mr. Liautaud delivered the commencement address last year, wearing a T-shirt, blue jeans and cowboy boots. He implored the students not to emulate his own academic and behavioral missteps.
Among students at Elgin Academy, Mr. Liautaud is regarded as something of a hero. One of them, Christopher Theodorou, 18, said he ordered food from a local Jimmy John’s restaurant for seven straight days after learning about the donation, a gesture of pride and gratitude.
“And besides,” Mr. Theodorou said, “it’s delicious.”
Mr. Lyons, 74, now retired, said he had spent many hours in the company of young Mr. Liautaud, often because he had violated some rule.
In those days, a disciplinary dean had a little more leeway, and Mr. Lyons was not afraid to capture a boy’s attention by giving his arm a bit of a squeeze. “You wouldn’t get away with any of that stuff today,” he said.
But he also had a gentleness that won over the troubled boy.
“I would just listen,” said Mr. Lyons, who learned that Mr. Liautaud’s parents were going through hard financial times while their son was in school. “He was able to confide in me. He was a pretty good kid. He was just struggling to find out who he was.”
The two men have stayed in touch. They got together for dinner just before Christmas. “You have a lot of students who become successful,” Mr. Lyons said. “But this is one who said thank you.”
Mr. Liautaud said he had “acted like a jerk” at Elgin Academy.
“I was at this fancy school and I felt out of place, so I rebelled,” he said. “But Jim Lyons put his arm around me. He cared about me. He’d say, ‘Jimmy, don’t say that; it’s not classy.’ And he’d tell me I could do whatever I wanted in life. He told me that a lot. And by the time I was a senior, I started to believe him.”
He made it through high school, but Mr. Liautaud said he was not exactly college material. “I didn’t have the grades, and my dad didn’t have the money for tuition,” he said.
He had always wanted to start his own food business. The financial picture at home improved enough that his father offered him a deal. He would lend the young man $25,000 to start a restaurant business. If he failed, he would have to join the Army.
Mr. Liautaud’s business model was to go to college towns and deliver inexpensive food to dormitories. Most restaurants in those days refused to deliver to dorms. He started his first restaurant in Charleston, Ill., near Eastern Illinois University. He now has stores throughout the country, but mostly in the Midwest and Southeast.
With his success, Mr. Liautaud could live in any fancy neighborhood he chose. But he and his wife and two small children live in the central Illinois university town of Champaign.
“You can’t forget where you came from,” he said.
The officials at Elgin Academy are thankful for that. Mr. Lyons, who said he was humbled by the gift, initially felt uncomfortable about having his name on the school building. But he liked the notion of linking a student’s name with an educator’s.
“We believed in each other from the start,” Mr. Lyon said. “And we never gave up on each other.”

Tuesday, December 30, 2008

Q1 2009 CKE Restaurants Earnings Conference Call - Final.

As a reminder, this conference is being recorded for replay purposes. I would now like to turn the call over to Mr. John Beisler, Vice President of Investor Relations. Please proceed. JOHN BEISLER, VP, IR, CKE RESTAURANTS:

Thank you, Francis. Good morning, everyone, and thank you for joining us. My name is John Beisler, Vice President of Investor Relations for CKE Restaurant. CKE Restaurants is hosting this conference call to discuss our results for the 16 weeks ended May 19, 2008. Yesterday CKE issued a pair of press releases announcing its financial results for the 16 weeks ended May 19, 2008 and same-store sales for the four weeks ended June 16, 2008. These releases are available on our website, www.CKR.com. CKE he has also filed its Form 10-Q with the SEC. This call will reflect items discussed within these press releases and Form 10-Q. CKE management will make reference to them several times this morning. Speaking on today's call are Andy Puzder, President and Chief Executive Officer, and Ted Abajian, Executive Vice President and Chief Financial Officer. Andy will begin today's presentation with a few comments regarding our first-quarter results as well as our period five same-store sales results. Ted will then review our first-quarter results with you. Andy will conclude today's presentation with comments on the strategic direction of the Company. Andy and Ted will then take questions from callers. Before we begin I'd like to remind you of our disclosure regarding forward-looking statements contained in the Form 10-Q and the earnings release. Our disclosure regarding forward-looking statements can be found within our Form 10-Q under Item 2, management's discussion and analysis of financial conditions and results of operation. Matters discussed during our conference call today may include forward-looking statements relating to future plans and developments, financial goals and operating performance and are based on management's current beliefs and assumptions. Such statements are subject to risks and uncertainties and actual results may differ materially from those projected in the forward-looking statements. I introduce now to Andy Puzder, President and CEO. ANDY PUZDER, CEO, PRESIDENT, CKE RESTAURANTS: Thank you, John, and good morning, everybody. First quarter of fiscal '09 was a very positive quarter for our company on numerous fronts. To begin with, the expense reduction efforts and price increases we implemented over the past year bore fruit as we substantially reduced our year-over-year unfavorable restaurant operating cost comparison. In the second quarter of fiscal 2008 our restaurant operating costs were 300 basis points unfavorable to the prior year quarter. In third quarter our operating costs were 190 basis points unfavorable; and in fourth quarter our operating costs were 160 basis points unfavorable. In the first quarter of fiscal 2009 our restaurant operating costs on a consolidated basis were just 30 basis points unfavorable to the prior year. This 30 basis points increase was essentially due to increased depreciation from our ongoing remodel program at both brands.

Both food and packaging costs and labor and employee benefit costs were essentially in line with the prior year quarter. We also continued our focus on actual reductions to G&A expense in the first quarter. In this respect we reduced G&A expenses by $1.5 million, a 3.3% reduction as compared to the prior year quarter. We also reduced G&A expense as a percentage of total revenue by 10 basis points. We achieved these reductions despite a reduction in total revenue due to our refranchising of 195 Hardee's restaurants by the end of first quarter and an $800,000 increase in share-based compensation expense. In addition to substantially improving our year-over-year operating cost trend and reducing our G&A expense, we also had positive blended same-store sales for the quarter. Blended same-store sales increased 1.8%, our 11th consecutive quarter of positive blended same-store sales. With respect to our individual brands, same-store sales at company operated Carl's Jr. restaurants increased 3.9% versus flat results in the prior year quarter. Same-store sales at company operated Hardee's restaurants decreased 0.6% versus a 1.8% increase in the prior year quarter. We also reported same-store sales for period five yesterday. For the four weeks ended June 16th, blended same-store sales increased 2.6%. Hardee's same-store sales increased 2.8% during period five. On a two-year cumulative basis Hardee's same-store sales have increased 5.4%. For the fiscal year-to-date Hardee's same-store sales are now positive thanks to the successful launch of the Prime Rib Thickburger, the latest of our decadent meat as a condiment offerings. This burger features a 100% Black Angus charbroiled beef patty, sliced prime rib, grilled onions, Swiss cheese and horseradish sauce on a Ciabatta roll. Hardee's introduced it on May 14, during the last week of period four. On the first day of period five, Hardee's began airing our latest ad campaign featuring a fake restaurant in which unknowing guests happily paid $14 or more for a variety of Hardee's Thickburgers. Carl's Jr. period five same-store sales increased 2.5%. On a two-year cumulative basis same-store sales at Carl's Jr. have increased 5.3%. Carl's Jr. promoted the Chili Cheeseburger and Chili Cheese Fries as well as the Jalapeno Chicken sandwich in period five and began selling the Prime Rib burger on June 18th, the second day of period six.

As of the end of period five the blended average unit volume for our company operated stores was $1,191,000, a $29,000 increase over the end of fiscal 2008. Carl's Jr.'s average unit volume was $1,517,000, a $24,000 increase over fiscal 2008 and an all-time high for the brand. Hardee's average unit volume was $963,000, a $9,000 increase over fiscal 2008 and the highest average unit volume for the brand as far back as we can check. As you would expect, with our same-store sales and AUBs increasing, restaurant operating costs stabilizing and G&A expenses declining, our profits improved. Earnings per share in particular were up thanks in great part to our share repurchase program which was the primary driver behind a reduction in our fully diluted share count of 13.9 million shares or 20.4% of the diluted shares outstanding versus the prior year quarter. First-quarter net income was $16.6 million, a $900,000 improvement over income from continuing operations in the prior year quarter despite a decrease in profits associated with our refranchising of 195 restaurants over the course of the last year. Diluted earnings per share for the quarter were $0.31, an $0.08 or 34.8% improvement over the prior year quarter. Among other things this year's results included a $2.4 million or a $0.03 per diluted share benefit related to our interest rate swap agreement and a $1.3 million or $0.02 per diluted share income tax benefit resulting from recent tax regulations. A $1.3 million, or $0.015 per diluted share increase in facility action charges, and an $800,000, or $0.01 per diluted share increase in stock compensation expense, partially offset these benefits. We also achieved a $900,000 increase in adjusted EBITDA for the quarter going from adjusted EBITDA of $53.7 million last year to $54.6 million this year. Again, we achieved this increase despite the refranchising of 195 restaurants over the year. Ted will go into more detail on these matters in a moment. Our brands also continued to grow in unit count during first quarter. On a net basis we and our franchisees added 18 restaurants, taking our consolidated count to 3,101 units from 3,083 units at the end of fiscal 2008. The Company opened four new units; our domestic franchisees opened 16 new units and our international licensees opened 12 new units for a total of 32 new units during the quarter. We also remodeled 26 company operated Carl's Jr. and Hardee's restaurants during the first quarter. At the end of first quarter we had remodeled 262 restaurants or about 29% of our company operated system. While accomplishing all of the foregoing we also reduced our bank debt by $20 million, going from a year-end total of $351.1 million to total bank debt at the end of first quarter of $331.1 million. In summary, while we and our industry as a whole certainly faced challenges in the first quarter of 2009, which many of our competitors chose to address with margin impairing low prices and discounting, we continued to grow blended same-store sales and average unit volumes, improved our restaurant operating cost, reduced G&A expense, increased earnings per share as well as our adjusted EBITDA, and made necessary investments in our business while reducing our debt. I'll now turn the discussion over to Ted Abajian, our Chief Financial Officer, for his discussion of the financials. Ted?

TED ABAJIAN, EVP, CFO, CKE RESTAURANTS: Thank you, Andy. Good morning, everyone. Before I get started I want to let you know that during this conference call I will refer to a slide we posted yesterday in the Investor Relations area of our website which can be found at www.CKR.com. To view the slide go to CKR.com, click on Investors and then click on Presentations. At the point you will see a list of our presentations. I will be referring to the presentation dated June 25, 2008 which is entitled Q1 Adjusted EBITDA Slide. In addition, I need to make you aware that during this conference call we will refer to certain non-GAAP financial measures as explained in our earnings release issued yesterday and in our Form 10-Q for the 16 weeks ended May 19, 2008. During the first quarter we made progress with respect to net new unit growth, increasing same-store sales and average unit volumes, controlling costs at the restaurant level, and reducing our general and administrative costs. To help investors better appreciate the impact of our progress in each of these areas, I want to spend a few minutes discussing how these and other items affected our adjusted EBITDA performance for the first quarter. I will finish by discussing aspects of our interest and income tax expense. First of all, I want to make sure that everyone understands why we refer to adjusted EBITDA as opposed to EBITDA. Adjusted EBITDA, as reported in our Form 10-Q, is calculated using the definition that is provided in our credit facility. In our case EBITDA is adjusted for two items -- facility action charges, which is a line item on our income statement, and share-based compensation, which is a component of our G&A expense. Both of these items are added back to EBITDA to get to adjusted EBITDA. I now want to refer to the slide I referred to earlier which, again, is available on our website at CKR.com. This slide entitled Adjusted EBITDA Q1 FY '08 Bridge to Q1 FY '09 identifies and quantifies the primary factors impacting our adjusted EBITDA performance for the first quarter of FY '09 as compared to the first quarter of last year. First-quarter adjusted EBITDA increased by just over $900,000 versus the prior year quarter representing our first quarterly increase in adjusted EBITDA since the fourth quarter of fiscal 2007. The factors that led to the increase in adjusted EBITDA can be put into two categories as shown on the slide. The first category is changes in-store count and the second is changes in operating results. In the changes in-store count category you can see that the combination of store closures over the past year and the sale of La Salsa last July resulted in a $400,000 decrease in adjusted EBITDA in the first quarter. The refranchising of 136 Hardee's last year along with 59 Hardee's during the first quarter of this year resulted in a net decrease in adjusted EBITDA of $1.7 million for the quarter. The decrease in adjusted EBITDA resulting from refranchising was more than offset by a $2 million increase in adjusted EBITDA during the first quarter which resulted from our development of 23 new company operated restaurants last year along with four additional new restaurants this quarter. Moving now to changes in the operating results category, our 1.8% blended same-store sales increase provided a $1.9 million increase in adjusted EBITDA for the quarter. This increase was partially offset by a $1.6 million increase in same-store labor and other operating costs. The final item of significance was the $1.1 million reduction in general administrative costs that we achieved during the first quarter. To summarize, our $900,000 increase in first-quarter adjusted EBITDA resulted from the benefits associated with new unit development, increased same-store sales and a decrease in general and administrative costs partially offset by the impact of refranchising and restaurant operating cost increases. Getting back to the income statement -- we are encouraged by our progress during the quarter in narrowing the gap in operating income performance versus the prior year quarter. First-quarter operating income of $29.6 million was down about $400,000 versus the prior year quarter which is an improvement from the fourth quarter when operating income was down by about $1 million from the fourth quarter of fiscal 2007. Interest expense was $4.6 million for the first quarter, down $700,000 from the prior year. The year-over-year decrease in interest expense is the net result of a $2.4 million favorable adjustment to our interest rate swap agreements partially offset by a $1.7 million increase in interest on our credit facility due to higher outstanding borrowings as compared to the prior year. Next I will address our income tax expense for the quarter as well as our expectations for the remainder of the year. Income tax expense for the first quarter was reduced by $1.3 million as a result of recent tax regulations resulting in an effective tax rate for the first quarter of 36.2%. We expect our effective tax rate for the remainder of fiscal 2009 to be approximately 41%. As a result of our income tax credit carryforwards and the reversal of temporary timing differences, we expect that our fiscal 2009 cash income taxes will be approximately 22% of our pretax income. I will now turn the call over to Andy for his closing remarks.

ANDY PUZDER: Thanks, Ted. While we believe we made meaningful progress in the first quarter, we intend to push forward aggressively in our efforts to drive sales growth and implement cost containment initiatives in the face of well-publicized consumer weakness and inflationary pressures. We will continue to actively manage all aspects of our business and, where possible, reduce or eliminate costs without negatively impacting our operations at either the restaurant or the corporate level. At our annual shareholders meeting last week I discussed in some detail our G&A expense, capital plan and the reasons why we believe our new unit growth plans are in the best interest of our brands, our franchisees, our company and our shareholders. My comments and my presentation from that meeting are available at our website, www.CKR.com. Although some repetition is unavoidable, I think it's important to underscore the progress that we're making in several key areas. We have a number of exciting initiatives in progress which bode very favorably to the future of our company. Let's start with international development. Last week we issued a pair of press releases announcing significant international development agreements. First we've entered into a master license agreement with BreadTalk Group Limited and Aspac F&B International to open a minimum of 100 Carl's Jr. restaurants in China over the next seven years. We also announced development agreements with MDS Foods and Global Food Connection LLC to open a total of 25 Hardee's restaurants in Pakistan over the next five years. Including these deals we now have development agreements in place that will double our current international unit base to more than 600 units by fiscal 2014. Historically many of our international licensees have opened more restaurants than required by their development agreements and we're hopeful that our licensees will develop significantly more units than those for which we currently have commitments. We believe these recent announcements reflect the potential of our brands internationally. We're pursuing additional new markets such as Canada, Turkey and Australia, as well as a number of European and South American countries, and a potential joint venture in Mexico. Overall we remain very excited about our international platform which we expect will become an increasingly significant growth driver in the medium-term. Our capital plan -- we're currently in the third year of our five-year capital plan. In fiscal 2007 and fiscal 2008 we expended a total of $209.2 million; this includes $135 million of nondiscretionary spending which includes remodels, maintenance capital and investments in IT and our distribution center. The remaining $74.2 million has been discretionary spending which includes new unit growth and dual branding of our restaurants. As we previously stated, the nondiscretionary projects in our plan are necessary as we invest in areas where capital spending has been deferred for some time and we need to rebuild our infrastructure as required to maintain our existing business and to grow. We've also stated that we would adjust the discretionary portion of our spending as results and conditions warranted. We've encountered three issues with respect to our capital plan that warrant reducing our anticipated spending over the remaining three years of the plan. First, our refranchising efforts have reduced our capital spending as our franchisees will remodel the restaurants they purchase and maintain them going forward. Second, as the economy slows commercial, as well as residential, real estate development has also slowed. As a result there are fewer new high quality sites available than we anticipated when we announced our original plan. We will not build just to build and we are not satisfied building on anything other than a high-quality site. Deferring some of our new restaurant construction should also give us the opportunity to improve the return on our new Hardee's restaurants with the goal of bringing those returns much closer to the return on investment we're getting on our new Carl's Jr. restaurants. As such we've reduced our projected new unit growth for company operated restaurants through fiscal 2011 by 40 units, going from a projected total of 126 units to a new projected total of 86 units. Third, given weather conditions in the Midwest and Southeast this last winter and spring, plus the difficulties of obtaining permits in California, we're reducing the number of remodels we will complete during the next three years by 71 from 511 remodels to 440 remodels. Given the difficulties posed by inclement weather and permitting we believe this is a more realistic and achievable number. These adjustments will result in a reduction in projected capital spending for fiscal 2009. We're now projecting capital expenditures of $120 million to $130 million versus our prior guidance of $135 million to $155 million. As we've stated in the past, we intend to fund our capital plan from operating cash flows and proceeds from our refranchising initiative. In fact, we believe we will reduce our total debt year-over-year by the end of fiscal 2009. Over the next three years we currently expect to make capital expenditures of $354.2 million versus our prior total of $408.4 million, a $54.2 million reduction. Since we originally announced our capital plan in fiscal 2007 we've reduced our planned capital spending by a total of $86.6 million going from $650 million to $563.4 million. This year we now expect to build 24 Carl's Jr. restaurants and seven Hardee's restaurants. In addition to these 31 company operated restaurants we anticipate our Carl's Jr. domestic franchisees will open 37 units and our international licensees will open 27 units for a gross opening total of 88 Carl's Jr. units in fiscal 2009 up from 69 units in fiscal 2008. On the Hardee's side we project our domestic franchisees will open 13 units and our Hardee's international licensees will open 25 units. In all we expect to open a gross total of 45 Hardee's in fiscal 2009. For fiscal 2009 we expect to increase our restaurant portfolio by 80 units net, an increase from net unit growth of 74 units in fiscal 2008 and the largest net increase in unit count for our brands in any year this decade. With respect to refranchising, since our initial announcement last April we've refranchised a total of 201 Hardee's restaurants, this includes 136 units during 2008, 59 in the first quarter of 2009 and six subsequent to the end of first quarter. We've refranchised these units through a combination of existing Hardee's franchisees, new franchise partners and existing Carl's Jr. franchisees. In addition, the franchisees that acquired these units have agreed to build an additional 103 restaurants. Last week we also announced our intention to expand our refranchising program to include an additional 40 restaurants, bringing the total number of restaurants scheduled for refranchising to 241. We are currently in negotiation with potential franchisees for 33 of the 40 additional units. And actually I'm rethinking whether we should sell those other seven units. So it may be 33 instead of 40, but we haven't made a final decision on that yet. We will endeavor to complete the sale of these units, at least 33, within the next year. We will now take your questions.

OPERATOR: (OPERATOR INSTRUCTIONS). Brian Moore, Wedbush Morgan.

BRIAN MOORE, ANALYST, WEDBUSH MORGAN: Good morning. Congratulations on a very good quarter. A question on the P5 same-store sales release; certainly a very impressive acceleration of comps at Hardee's. I'm hoping you could maybe talk to whether you've seen a similar trend one week into the launch at Carl's with the prime rib burger, as well as maybe talk about the impact of weather, if any, during period five?

TED ABAJIAN: Obviously weather in the Hardee's markets improved in period five. Sonic came out with a press release I think earlier in the week or the end of last week talking about weather conditions and how they impacted Sonic's restaurants, which really are in a lot of our Hardee's markets. So you just have to watch the national news. We do have franchisees in Iowa; we don't own any restaurants there, but we have one franchisee who had a very high average unit volume unit that's simply gone, I mean the river took it away. And so there are still weather conditions, but obviously things have mitigated certainly across the Southeast and in our two principal markets, St. Louis and Indianapolis. Indianapolis is luckily not on a river. And St. Louis is, as you know, on the Mississippi. But we haven't really seen the kind of flooding that we've seen north of St. Louis yet. So weather improved substantially in period five and I think that is, along with the introduction of the prime rib Thickburger, and also a strawberry biscuit -- we introduced a strawberry biscuit at breakfast at Hardee's and that's been performing very well as well. So those have had a positive impact on our sales and I think that should continue on. I'd love to tell you how we're doing the first week with prime rib at Carl's, but obviously I can't. You have to wait another four weeks until we release our period six results.

BRIAN MOORE: I thought I'd try, Andy. (multiple speakers) the success of the prime rib product versus some of your past burgers like the Philly Cheesesteak (multiple speakers)?

ANDY PUZDER: Philly Cheesesteak was a very successful burger. I'm hoping this will meet or exceed those expectations. I think it's the best burger we've ever had. I don't know if you've tried it yet, but it's -- I actually stuck in what was on it today in the script, even though I really didn't need to just because I wanted to get it out there. It's an incredible burger, delicious.

BRIAN MOORE: Okay, I have had it. A question maybe for -- thanks on that -- for Ted and maybe John Dunion if he's around on really cost. Can you give us a an update on where you're contracted on commodities and perhaps your outlook there, maybe speak to -- I guess some of your peers have made comments regarding the difficulty of contracting for typical periods of time.

TED ABAJIAN: Yes, this is Ted. Good morning, Brian. John is actually not with us today, but I did sit down with him before we came to the call today. Really I think everybody is starting to see beef prices go up again with feed prices having gone up and that's something that everybody's going to have to deal with. We're going to certainly look at taking additional price increases as needed to offset incremental costs. But certainly I think all of the inflationary factors that continue to impact or that have been impacting food costs continue to impact food costs and that's something that, again, we'll have to deal with through pricing over time.

BRIAN MOORE: Okay. And any way to quantify -- you had very impressive sequential improvement the last two quarters on -- I guess in terms of the pressure you've had has been alleviated on the restaurant level margin line. As you look into Q2 could you give us some help there perhaps?

TED ABAJIAN: Again, Q2 we certainly do roll over the prior year that had significant cost pressure, so in that regard it perhaps becomes a bit of an easier comparison. But as I just said, we do have no cost pressures creeping up. Beef actually wasn't an issue during the first quarter. We are expecting to see beef prices go up in second quarter, in fact we've already seen that. And of course we're seeing federal minimum wage increases taking place which is really more of a Hardee's issue here in Q2. But as I said, we will take price increases. We've taken price increases, we will continue to take price increases to offset these costs. And so hopefully we can keep the price increases at a level that will offset these inflationary pressures.

ANDY PUZDER: Brian, I can tell you that there are some things -- there are different approaches to this problem. The approach we took last year, and that we'll take again this year, is that we will sequentially raise prices as these commodities go up. And depending upon how quickly they go up and how many of them go up at the same time, sometimes it takes us a little while to catch up, sometimes we can do it almost immediately. And we're really on top of the price increases that we're already experiencing in Q2 and we'll deal with those not only by price increases, but also other ways to adjust cost increase issues. And the one way -- the two ways we will not deal with the issues are by trying to drive business through discounting our products, serving inferior products or massively couponing. So we're going to -- you're going to basically see us continue to do what we've been doing and whether it takes a short period of time or a little longer period of time we will almost always catch up to those price increases. The question you're asking is a good one because it's one we address constantly which is are prices increasing so fast that we can't keep up as happened last year? It took us a couple of quarters to get caught up. Or are they increasing at a rate where we can keep up and we certainly do everything we can to make sure it's the latter situation as opposed to the former. On the other hand, we don't want to get in a situation, like some of our competitors did, that they raised prices massively last year, took huge price increases and now they've driven away some of their business and they have no room to take further pricing. So it's a real balancing game, but we think we're on top of it and we believe we have the situation in control.

BRIAN MOORE: Thanks for that color, Andy. Maybe a follow-on to that in terms of do you see a price ceiling at all for fast food hamburgers? I'm here in the California market, obviously you launched the prime rib burger here, it's approaching the $6 level obviously. So where do you see that kind of topping out?

ANDY PUZDER: I'm not sure. I think that as long as we can stay -- as long as we serve a burger that's as good or better, and I think better, particularly this prime rib burger, than the casual dining places serve, and as long as we approach it as a -- we market value different than other companies. You've probably seen the fake restaurant ads. But we're not saying come in and get a piece of gut fill for $0.99 when everybody knows you couldn't go to the grocery store and make something for $0.99 that was edible and you're not paying labor and rent. Instead of doing that we say, look, here, people are willing to pay $14 for this burger in a restaurant; you can get it at Carl's or Hardee's for $4, $5 or $6. The Prime Rib Thickburger that was one of the main drivers of our improvement in same-store sales at Hardee's for the last period is the most expensive Thickburger we've ever sold. But people do perceive that there's a value to that that they're going to get something that's worth more than what they pay for it, they pay less than what it's worth and I think as long as people perceive that as a value that we're going to be able to continue on this path.

BRIAN MOORE: Thank you. Just two more quick questions. On G&A, the $1.5 million improvement, could you give some color of that headcount reduction? Should we annualize that savings in out quarters?

TED ABAJIAN: Brian, I think there have been a number of areas we've made reductions, but I think in terms of trend I do look at the spending levels in Q1 as a good starting point for expectations for the remainder of year. However, I will point out -- and this is in our 10-Q as well -- that there will be -- within G&A is our share-based compensation expense and there's about a $1 million year-over-year increase in Q2 that you will see. There was I think $800,000 in Q1; so it's about the same level of increase in Q2 on share-based comp. But I think Q1 overall G&A run rate is an appropriate run rate to be modeling.

ANDY PUZDER: And also, Ted, you don't -- the share-based comp applies if you're looking at our profitability but not to your EBITDA analysis, is that right?

TED ABAJIAN: That is correct.

BRIAN MOORE: Okay, thank you. Just a final question maybe for you, Andy. On the beverage platforms, energy drinks, new products -- is that a calendar year '08 type event or something in '09? ANDY PUZDER: We're actually working with Coke right now on updating equipment, putting in new equipment, updating the quality of the drinks. We've been testing an energy drink. Energy drinks -- my favorite one is Full Throttle and that's a Coke product and we've tested putting that in some restaurants and I can't say that it's had a particularly meaningful impact on sales. I know one brand -- one of our competitors, McDonald's, has had -- apparently having some success with sweet tea and, of course, we've sold sweet tea at Hardee's for years and years. So it's kind of already built in. But we're working with our partners at Coca-Cola on our beverage variety which I think needs to be improved and which we are improving and on the quality of the beverages we sell. So we're moving forward on that.

BRIAN MOORE: Great. Thanks so much. Congratulations.

OPERATOR: Keith Siegner, Credit Suisse.

KEITH SIEGNER, ANALYST, CREDIT SUISSE: Thank you. First, with the debt reduction this quarter, with EBITDA up, with margins seemingly on the right track, leverage ratios are very manageable here -- can you just remind us of how we should prioritize or think about prioritizing allocation of excess capital between debt reduction, share buy back dividends, especially with this more conservative CapEx plan?

ANDY PUZDER: Keith, you know what our dividend is. And obviously if we were going to make a change in that it would be something the Board would do. So we would announce it and we have not announced and change to the dividend. So you know what that's going to be. We've told you this morning what we believe our capital expenditures will be, that $120 million to $135 million number. And to the extent we have borrowings on our revolver I would use excess cash to reduce our revolver debt. Now our term loan debt we have an extremely favorable rate on and it would be -- I'm not sure what the circumstances would be that would encourage me to reduce our term loan debt which we've got for about another three and a half years, because I won't be able to borrow money again at this rate. So I'm not sure what we would do once we had the revolver paid down. I doubt very seriously I would be paying down the term loan. But circumstances could change and make that a possibility. I don't know if that helps you or if, Ted, you want to add anything to that?

TED ABAJIAN: No, I think you covered it. The CapEx range is $120 million to $130 million for this year.

KEITH SIEGNER: No, that definitely helps. In terms of the CapEx plan and some of the factors that you talked about that led to the reductions, is there anything that could change or would change that would enable you to maybe reaccelerate that unit growth at this time or is that not necessarily foreseeable without some major changes in the macro for example?

ANDY PUZDER: We've had some very good results with our recent Hardee's new units and you can see from what Ted showed you this morning the impact on EBITDA and cash flow of these new units and how beneficial they are to the system. So if the returns on the Hardee's units improve to the point where we think it's something we want to pursue more aggressively, it probably takes you about a year, year and a half just to get more sites in the pipeline, but that's something we certainly could accelerate. On remodels, we reduced the number. I think we probably were overly aggressive. We've done the -- not this time but the prior time when we told you how many we thought we would do it. I guess we've done the ones in California where the permitting was easy. And so now they're trying to deal with the ones where the permitting is difficult. And so that's slowed us down somewhat. I'm not sure how we could accelerate that unless California decides not to be a socialist state anymore and we can (technical difficulty) entrepreneurially. In the Midwest and Southeast we could probably do Hardee's remodels. I guess we have the potential to accelerate that. But we were really stalled this spring, or late winter and early spring, we were really stalled by weather conditions which really made it impossible to go forward with remodels in a lot of the areas we would have liked to have been remodeling. And so I think the current number we're showing you is probably a more realistic number and a more realistic average over time because some years you have good weather, some years you have bad weather. So I guess new remodels -- new units at Hardee's is an area where we could increase if we decided that we had the money and it was the kind of investment that we would -- the most desirable investment or the most desirable use of funds we could make we could increase there.

KEITH SIEGNER: Okay. One other question on a different topic. I was definitely impressed with the franchise margin this quarter. And I was just wondering if you could help kind of walk through the opportunity here, say longer-term as we think about leveraging administrative costs, but also the volatility that we've seen in the distribution line. What's really the opportunity or how should we think about that for the franchise margins?

TED ABAJIAN: A couple things there, Keith. First of all, this quarter I think that what you're seeing in terms of that "distribution margin" is really, number one, as refranchising activities continue that does have an impact in terms of the -- in the quarter we sell restaurants we record franchise fees associated with those restaurants. In this quarter there is about $1.5 million of franchise fees within franchise revenue, so that dramatically improves that margin calculation you are referring to. The other side is related to distribution, and if you recall last year in the first quarter, we were right in the middle of our relocation of the distribution center and installation of the whole new distribution management system, which cost us in terms of operating efficiencies. So we've regained those operating efficiencies this year. So on a year-over-year basis, you do see that level of improvement. I think going forward, clearly as we continue refranchising or as we roll over last year's refranchising, you do have this shift in revenues in terms of shift to royalty based revenues in the case of the refranchised stores versus the company operated revenues. The one another wildcard is looking back at last year to determine the amount of franchise fees that we received last year when we did the bulk of the refranchising, and I think the bulk of that occurred in the third and fourth quarters last year. KEITH SIEGNER: Okay. I will let somebody else go. Thanks. OPERATOR: Chris O'Cull, SunTrust. CHRIS O'CULL, ANALYST, SUNTRUST: My first question relates just to the Hardee's development. Andy, it seems like a lot of the development -- well, the development strategy at Hardee's has been around opening a few incremental locations in just various markets. I was wondering if you can really tell whether Hardee's units are generating strong returns without being more aggressive maybe with like a market penetration strategy. ANDY PUZDER: You know, a market penetration strategy would certainly produce better results, but what we'd like to see is we'd like to see the units that we are -- and part of this has been a learning process for us. Obviously, Hardee's has changed significantly from when we took it over with menu and who we market to and how the brand is regarded, not only with respect to quality but the age group of our customer and our target. So what we really needed to find out, and we have been doing this in various markets, is are we still primarily a breakfast brand; are we a brand that goes in high-income areas or lower-income areas? Are we an urban brand or a rural brand, or are we all of those brands? So we have been putting restaurants in different locations, some of which perform exceptionally well. We put one in downtown St. Louis near Busch Stadium, and it is near our corporate headquarters and it is in an old Wendy's location, and sales have been very, very impressive. We just opened one in Atlanta that has been very impressive to date. So we are trying to get some indication as where we could build and where we should build. And when we get -- I think some of the problems have been -- you really need -- this is a brand that hadn't built restaurants in a long time. So you really didn't have operators that were accustomed to dealing with new restaurant openings, where you might have a really huge dinner business, for example, and all of your operators that have been in traditional Hardee's were used to a very small dinner business. And maybe you didn't staff it correctly and then people didn't come back because you didn't have business the way it was supposed to be at dinner. So we have actually taken one of our operators, a woman who has just done a great job for us, and we have put her in charge of new unit openings. And when we get a few more under our belt, it easily could be the case that we're going to get the kinds of returns that we need to get to justify going into a market and seeing that if we do a market penetration approach, we're going to be better off. Because if you go -- some of these markets, particularly in the Midwest and Southeast, to go from a C advertiser to a B advertiser, you may only need five or ten units. Or go from a B to an A, you might only need five or ten units, and that can make a huge difference in your average unit volumes for the whole market, which improves profitability across the market. So your question is a good one, and it is one that our real estate and development people are on top of and that we're watching very closely. CHRIS O'CULL: The reason for my question is because I am in Nashville, as you know, and it just seems like this market is right for a Hardee's development, and it would really improve top-of-mind awareness for the brand. ANDY PUZDER: Yes, that is a market where we have a lot of development opportunity and an exceptionally good operator. That is one of the markets we are looking at closely. That could be a great -- you're absolutely right, Chris, that could be a great market for us. CHRIS O'CULL: How far away do you think you are from trying this kind of market penetration approach? ANDY PUZDER: First of all, we may build some -- we are looking at Nashville as one of the areas where we would build. So you will probably be seeing some new units in the next couple of years, but I would say before we made a -- we're probably a year away maybe from making a decision as to try and penetrate a market heavily and see if that benefits the brand. CHRIS O'CULL: Ted, just in terms of the boneless beef question, are you exposed to price fluctuations on the 50's and the 90's? TED ABAJIAN: We are. Again, on the domestic beef that we have purchased, which is all of our Angus products, we are essentially on the spot market there. We do import some beef as well, which is a more stable pricing. Although with the dollar deterioration that pricing advantage have been deteriorating over time. But as we've always been, we're essentially on the spot market on our beef products. CHRIS O'CULL: Okay. And then Ted, I think on the last call John Dunion mentioned that the Company had favorable coverage on wheat through July. Have you been able to enter into new contracts for wheat? ANDY PUZDER: I believe we have some partial coverage through September in addition to the coverage you mentioned for July. So we do have some additional coverage, but it's not 100%. CHRIS O'CULL: Okay. Are the biggest exposures right now boneless beef and maybe wheat and dairy? ANDY PUZDER: Yes, I mean the same that have always been there. And of those really the one that hasn't been much of an issue but that is becoming an issue is beef. And so, given the magnitude of the impact of beef on our overall food costs, that's an area we watch very carefully. CHRIS O'CULL: Soft drink syrup, we're not seeing any kind of changes this fiscal year in pricing there? ANDY PUZDER: No, we have a contract in place and that's -- actually on a net basis when you include the overall allowances we're afforded by our contract we're actually slightly favorable in that area. CHRIS O'CULL: Great. Thanks, guys. OPERATOR: Tony Brenner, Roth Capital Partners. TONY BRENNER, ANALYST, ROTH CAPITAL PARTNERS: Two questions. First of all, are you done for the time being with your share repurchase program? ANDY PUZDER: Yes, we'll be opportunistic. I can't tell you that if some great opportunity came up we wouldn't take advantage of it, but we're not doing anything at the moment. TONY BRENNER: And my second question has to do with your ability to pass along prices as you implied you would you earlier in the call. Just looking at the Carl's data in your Q, it appears, given that comps were up 3.9, transactions were up 1.9, and pricing is up something more than 4%, it appears that, at least for Carl's which is largely California, there's been some trading down by your customers. And I'm wondering with almost a $7 average ticket, which is bordering on the fast casual category, whether you're seeing any kind of negative reaction or anticipating any. And do you really believe that the fact that you have a superior burger allows you to just fully pass on all the cost increases that you may incur? ANDY PUZDER: I think first of all everybody has got to pass on the cost increases. I think that even the brands that are basically franchisor brands and are now doing everything they can to drive the top line to ignoring some of the franchisees' concerns. Eventually they're going to have to pay attention to those concerns because if the franchisees don't stay in business the franchisor doesn't stay in business. So I think everybody is going to have to improve on pricing. Transactions I think are misleading. Please keep in mind that they are not customer counts, they're influenced by how much drive-through business you have -- a lot of things go into what transactions mean. I think for Q1 what you're seeing at Carl's is, with respect to any indications that there's trade down, is people getting Chili Cheese Fries, because Chili Cheese Fries, we're finding, are not just something you get with your burger, there are people that actually came in and got them as kind of snack items. So Chili Cheese Rise were a big help to us in Q1. They're the kind of thing that drives transactions and may even lower your average check. Although again, I don't think that's particularly meaningful. But I think that may have had a big impact on what happened in Q1. TONY BRENNER: You indicated that the Chili Cheese Burgers are now a permanent part of the menu, are the fries also? ANDY PUZDER: Yes, and will be -- yes they are, absolutely. TONY BRENNER: Thank you. OPERATOR: Steven Rees, JPMorgan. STEVEN REES, ANALYST, JPMORGAN: My question is on the Hardee's margin performance in the quarter, still down 110 basis points. And I guess I was thinking that there might be more of a positive impact from the refranchising. I thought the units that you refranchised were lower margins. Was that correct or is there any way to quantify how much that impacted the margins? TED ABAJIAN: Stephen, there is some favorable impact there, but I think unfortunately what we're seeing is more than offsetting that is just the overall increase in mostly wheat and dairy which continue to be a big issue. And if you think back, last year in the first quarter we didn't have wheat or dairy issues whatsoever. So while I probably have buried somewhere a chart that would help me quantify that, I think ultimately the food cost headwind is really the much bigger impact. And we're dealing with that through pricing. STEVEN REES: Okay, and then how are you thinking about the longer term margin potential at Hardee's? Is it still -- do you see structural opportunity there or is it really just a question of waiting for the volumes to improve to narrow that gap between Hardee's and Carl's? ANDY PUZDER: I think the volumes are -- we're at $963,000, we're looking to be at $1 million within a reasonable period of time. So the volumes are going up and we own a bunch of the real estate. So occupancy, once we're through the remodel phase, occupancy shouldn't be -- should be a real benefit to us. And then when commodities either begin to hold firm or come down I think you're going to see dynamic margin improvement. And I've actually heard that wheat may be coming down, that we have a very abundant wheat crop, maybe the second-biggest wheat crop ever coming to harvest this year. So wheat may be coming down as well which will be very helpful to Hardee's. So if you look at the EBITDA bridge that we did for the shareholders meeting for Q1 and then the one that Ted just -- that just updated here today, you really can see the impact of these commodity cost increases, and conversely you should be able to see the impact of commodity costs leveling and our pricing catching up or commodity costs beginning to decline. And I think that will be very meaningful for both brands. STEVEN REES: Okay. And then just on the refranchising, Andy, you mentioned that you're going to do another 40, but it may be 33 for Hardee's. Does it stop here? Are you at the right mix because I think you're still a little bit above the QSR average? Or do you see further opportunity? ANDY PUZDER: I don't think there's a right percentage. I think that when commodities are good and labor costs are good you want to own as many as you can and when they're not you want to be a franchisor as much as you can. I think the real key is how many restaurants can you effectively and efficiently run and are you in markets that you will grow. And I think that once we get rid of these last 33 restaurants and, again, there are seven that are on the bubble, but in that range -- once we do that I think we're in the markets we need to be in and with the right amount of restaurants. That doesn't mean that if opportunities present themselves we may not refranchise additional restaurants, but I would say that we're pretty much through what we think we need to do, at least in the short-term or the medium-term. STEVEN REES: Okay. And then just finally, on the CapEx plan for this year, the $120 million to $130 million, how much of that is nondiscretionary? And then what percentage of the $354 million three-year plan is nondiscretionary as well? TED ABAJIAN: I don't have those numbers calculated out, but if you want to, give me a call certainly. STEVEN REES: Okay. All right, great. Thank you. ANDY PUZDER: It will probably be in the next presentation, too. STEVEN REES: Okay, perfect. OPERATOR: (OPERATOR INSTRUCTIONS). Rachael Rothman, Merrill Lynch. RACHAEL ROTHMAN, ANALYST, MERRILL LYNCH: Could you give a quick follow-up on the Hardee's margin? Can you help us think about as we move through the year and you cycle the refranchising? And then wheat costs obviously have been coming down, but minimum wage going up, should we think about margin improving or deteriorating? Or how should we think about the sequential progression as we move through the second quarter and into the back half of the year? ANDY PUZDER: The wheat is a help and ground beef is going to hurt us a little bit, but it's not going to hurt as much at Hardee's as it would at Carl's. And then we're going to take more pricing, so we know we're coming up against the minimum wage issue so we've been planning that pricing for a while and we've actually increased the pricing we're going to take somewhat because of the increase in beef. So it depends -- really Rachael, it just depends upon how much beef goes up and what happens with the other commodities. I wish I could give you more guidance, but I don't know anymore. I mean Ted, have you got any better guidance than that? TED ABAJIAN: Of course our goal is to continue to narrow that gap, as has been the case for the last three quarters. So that's certainly our objective. ANDY PUZDER: It's a big focus. That and keeping G&A under control and reducing it are really the two big strategic initiatives within the Company; they're the thing that we talk about the most and work the hardest on. So we're all over the pricing issue. RACHAEL ROTHMAN: And then in the updated reconciliation slide of the adjusted EBITDA numbers, the G&A figure that you site says that it excludes G&A savings associated with the refranchising. Do you guys have an estimate of how much G&A you've saved from the refranchising either in the quarter or over the last 12 months and how we should think about that opportunity going forward as you cycle over the 200 units? ANDY PUZDER: I think it says it includes those cost reductions, is that what you just said? RACHAEL ROTHMAN: I thought it said it's excludes it. TED ABAJIAN: What it is -- in calculating the net impact of the refranchising I include in that line any G&A reductions that occurred as a result of refranchising. And it's not countered in both places, obviously. ANDY PUZDER: It's just in a different place, right. TED ABAJIAN: Yes, it's in a different place. But as we get into Q2 and Q3, mostly Q3 is when the majority of the refranchising occurred last year, we'll start to roll over -- because we make those cuts immediately when the stores are sold. So other than the quantification we gave late last year which was $22,000 to $24,000 per store reduction that we make, I still feel good about that estimate. RACHAEL ROTHMAN: But it is immediate. So if you cut the stores in the third quarter it would come out in the third quarter? TED ABAJIAN: Yes, just depending on when it occurs during the quarter. RACHAEL ROTHMAN: Correct. Perfect. Thank you so much. TED ABAJIAN: Thanks, Rachael. OPERATOR: At this time I'd like to turn the call over to Mr. Andrew Puzder for final remarks. ANDY PUZDER: Thanks, everybody. It was great reporting the quarter. We're very proud of what we did and we were happy to tell you about it and we look forward to coming back at the end of second quarter. Thanks very much and God bless you all. OPERATOR: Thank you all for your participation in today's conference. This concludes the presentation. You may now disconnect and have a good day. [Thomson Financial reserves the right to make changes to documents, content, or other information on this web site without obligation to notify any person of such changes. In the conference calls upon which Event Transcripts are based, companies may make projections or other forward-looking statements regarding a variety of items. Such forward-looking statements are based upon current expectations and involve risks and uncertainties. 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