Francorp Clients Make a Splash in Miami!

Francorp Clients Make a Splash in Miami!
Francorp exhibits at most of the major franchise tradeshows across the country and around the world. With over 15 offices serving 40 countries, the firm has a strong presence at most franchise tradeshows including a very large show coming up in India in 2009. Each year one of the most exciting and wonderful shows in the U.S. is the Franchise Exposition South based in Miami, Florida. This show is particularly fun because of the international flair that Miami brings and the amazing environment that South Beach and the Miami locals always have to offer. The show is always held during the first week of the year and seems to bring in the New Year with a really great turnout. The 2009 show was no exception, there were a multitude of anxious franchise investors and interested individuals full of optimism and high expectations for the coming year. The Franchise exposition always offers an amazing array of wonderful business opportunities and franchises of all kinds.
This year, Francorp clients made a particularly impressive showing at the Miami franchise exposition. There were 17 current or former Francorp clients exhibiting at the franchise show this past weekend. Current Francorp clients included European Wax Centers, Hand and Stone Massage, Huffman Builders, 10 Minute Manicures, Big Mouth Marketing, Palm Tree Computers, Hippo, Mama Fu’s and many others. Former Francorp clients included franchisors such as Ace Hardware, Auntie Anne’s Soft Pretzels and others. In addition, several Francorp clients visited the show to plan for next year on how and when to exhibit. Many of Francorp’s clients have achieved amazing levels of success over the past year and 2009 should prove to be another exemplary year for franchise growth. European Wax Centers now has over 60 franchises sold, Hand and Stone Massage has almost 50 franchises sold, 10 Minute Manicures has 12 units open now and many other Francorp clients continue to grow at impressive rates.

Francorp clients did an extraordinary job the entire weekend managing their booths and engaging potential franchisees at the show. Francorp Executive Vice President, Thomas DuFore worked with each of the Francorp clients there at the show, some for the first time, to make sure that they were ready to implement the Francorp trade show training in order to maximize their time in Miami. Francorp works closely with its clients to make sure that proper trade show etiquette and follow up is implemented at every trade show they exhibit at. Thomas DuFore is an expert at managing shows and runs Francorp’s internal trade show staffing department. Francorp Client’s booths were literally the showpieces of the exhibition and the staffing by all of Francorp’s clients was superb. Palm Tree Computers did a wonderful job engaging showcomers and properly presenting the information on the show floor. European Wax Centers probably had the most exotic of booths as the show with a full waxing center and a front row seat to the entire show. Mama Fu’s did a wonderful job exhibiting with a full staff and commanding during the entire exhibition. All of Francorp’s clients were extremely impressive during the show and their high lead counts following the weekend were the result of good planning, hard work and dedicated teams.
Several of Francorp’s clients are utilizing the “Own Your Own Business” Seminar format as developed by the Chairman of Francorp, Don Boroian. The seminar format is organized to offer additional information and further introduction to a potential franchise buyers that come to the tradeshow. Palm Tree Computers for example is based out of Orlando, Florida and will be conducting the workshops over the following three weekends to introduce the company and concept of Palm Tree to over 50 potential buyers who asked for additional information at the Miami show. Mama Fu’s Restaurants also utilized a similar format at one of their South Florida locations. Many people across the country and particularly within the franchise community are anxiously awaiting the rollout of Mama-Fu’s franchise chain.

Francorp as standard practice had several representatives from Francorp’s International offices at the show as well to meet with clients and discuss franchising internationally with show visitors. Particularly in a market like Miami franchising internationally is always an interest. Ramon Vinay, President of Francorp International was present for the show and met with several companies to discuss franchise development and new happenings within the international franchise community. Francorp’s booth at the show was staffed by Franchise Analyst Sara Daly, Regional Director Judy Jones, Vice President Christopher Conner and Executive Vice President Thomas DuFore. The Francorp booth at tradeshows serves two purposes, one is to meet new companies and discuss franchising in the U.S. and abroad. Francorp also exhibits at tradeshows to meet new potential franchise buyers and pass these leads along to Francorp clients. Lead generation is a product of Francorp Connect which is Francorp’s web portal for franchise marketing and franchise lead generation. Francorp clients benefit from Francorp’s presence at every major trade show around the world.

2009 looks to be a very successful year for franchising and in particular Francorp clients. The Miami franchise exhibition was a jump start to what looks like a wonderful year for the franchise industry as a whole!