Rita's Water and Ice - Cool University

FOR IMMEDIATE RELEASECONTACT: Kelly Banaszak, PR ManagerDate: April 13, 2007

RITA'S WATER ICE ANNOUNCES RELOCATION OF COOL UNIVERSITY AND OPENING OF COOL UNIVERSITY STORE


Media Contact: Kelly Banaszak, PR ManagerRita’s Water Ice215-645-0125 (office) k.banaszak@ritascorp.com Rita’s Water Ice Announces Relocation of Rita’s Cool University and Opening of Cool University Store Company’s New Training Facility Features Fully Functioning Store Bensalem, PA (April 13, 2007) —Rita’s Water Ice, the largest Italian Ice concept in the country, has announced that it will move its training center--- Rita’s Cool University--- to the Showcase Plaza Shopping Center in Bensalem, PA. In addition, the company is opening its adjacent Cool University Store, a fully functioning store that will be open to the public.At Cool University, Rita’s Franchise Partners and Treat Team Managers learn how to operate a store during a series of 6 day workshops. Cool University attendees learn how to make Rita’s products, uphold company standards, program the registers, train staff and other essential operating elements. As the number of new store openings continue to increase--from 33 stores in 2005 to 68 in 2006 with 135 planned for 2007--- Rita’s decided to expand the Cool University facilities and to also open its Cool University Store so that attendees can get practical, real-life experience with actual Rita’s guests. “The relocation of the Cool University and the opening of the Cool University Store demonstrate the tremendous growth that we have seen in the past two years,” said Jim Rudolph, Rita’s Chief Executive Officer and Chairman of the Board. “The new facilities allow us to provide our new Franchise Partners with the opportunity to serve our guests as part of their training. In addition, the move provides a larger learning facility for the University attendees and our trainers.” Rita’s Cool University move and creation of the Cool University Store are part of Rita’s overall expansion project. The company has seen unprecedented growth in the past two years, hiring over 75 employees. As a result of the increase in staff and need for more space, the Cool Support Center—the company’s headquarters--is relocating to a larger office space. Effective April 16, 2007, Rita’s Cool Support Center will be moving to the Northbrook Corporate Center in Trevose, PA. ###About Rita’s Water IceRita’s Water Ice Franchise Company, headquartered in Bensalem, PA, is the largest Italian Ice concept in the nation, currently operating in 14 states with over 425 stores. Rita’s brand promise is Ice, Custard and Happiness™. The chain offers a variety of frozen treats including its famous Italian Ice, Old Fashioned Frozen Custard and layered Gelati as well as its signature Misto™ and Blendini™ creations. Rita’s was named one of the Top 25 Franchise High Performers by the Wall Street Journal’s ‘Startup Journal.’ For more information about Rita’s Water Ice, please call 1-800-677-RITA or visit www.ritasice.com