Saturday, May 3, 2008

Coca-Cola Franchising

Interesting franchise story, some don't realize that Coca-Cola is also a franchise company. By shipping their prized syrup to franchisees who mix the ingredients with water and carbonation, they decrease shipping and distribution costs while increasing their management's effectiveness through franchise owner operators in different parts of the world.

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company,largest manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups in the world, and one of the largest corporations in the United States. The company is best known for its flagship product Coca-Cola, invented by pharmacist John Stith Pemberton in 1886. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers nearly 400 brands in over 200 countries or territories and serves 1.5 billion servings each day.

The company operates a franchised distribution system dating back to 1889 where TCCC only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory.

The Coca-Cola Company is headquartered in Atlanta, Georgia. Its stock is listed on the NYSE and is part of DJIA and S&P 500.

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