Wednesday, September 24, 2008

Guide to Franchising a Business

Guide to Franchising a Business

Successful entrepreneurs can become teachers for a percentage of profits

By Marcia Layton Turner



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Do you have a successful small business you'd like to expand or a new concept that you think is ripe for franchising? These days, franchising is being used by more businesses and more types of businesses than ever before. Almost any product or service can be franchised.

Developing a franchise concept allows you to expand your business without personally funding the growth. To be successful, a new franchise generally must demonstrate that:

1.      It can be replicated

2.      There is demand for the service or product

3.      Other franchise owners can make money from it

If your business meets those basic criteria, franchising may be one way to expand your business without having to personally set up each new location. To get started, you must be able to:

1.      Grant permission to use a trademark or registered name

2.      Providing training and ongoing support

3.      Provide support payments of at least $500 during the first six months of operation


Action Steps
The best contacts and resources to help you get it done

http://www.work.com/gfx/bcheck.gifDecide if your business or idea can be franchised


Some types of businesses lend themselves more readily to the franchise concept.

I recommend: Francorp is a top solution for help and information on turning an existing business into a franchise, offering a full line of services. Start with their handy online franchisability quiz to help you see if your business is ready to make the jump. Francorp also offers regular franchising seminars across the country.

http://www.work.com/gfx/bcheck.gifHire a franchise attorney


Developing a franchise from scratch takes plenty of legal documents. You'll want an expert to prepare and review them on your behalf to keep you out of trouble.

I recommend: Choose a franchise attorney from the Supplier Directory on the International Franchise Association (IFA) Web site.

http://www.work.com/gfx/bcheck.gifCreate an operations manual


Before you can sell others on your successful methods of operating a profitable business, take time to write down what it takes to run your company.

I recommend: For help in developing the operations guide that will be at the core of your franchise concept, look into hiring a franchise consultant such as McGrow, MSA, FranCorp, or iFranchise.

http://www.work.com/gfx/bcheck.gifIdentify potential financing sources for your franchisees


Since 90 percent of all franchises require an initial one-time investment of up to $50,000, plus royalties or ongoing fees of 3 to 6 percent, you'll want to make your franchise more attractive by making it possible for franchisees to afford it.

I recommend: Investigate financing available through GE Franchise Finance, Capital.com, CIT Small Business Lending, and the Small Business Administration, among others.

Tips & Tactics
Helpful advice for making the most of this Guide

·         The key to successful franchising is in the creation of systems that can be duplicated through training and support.

·         Franchising offers great opportunities for expansion and efficiency. But building a brand takes time, so be patient.

·         Before you begin pursuing franchisees, make sure your legal documentation is in order so you don't run afoul of the law.

 

The official source of Franchising a Business is the Franchise a Business page at Business.com

 

Featured Vendors

 

Franchising Consulting
Helping companies grow through franchising for 32 years! Download a free ebook, attend a seminar or speak to an expert today.

www.francorp.com

 

 

Christopher James Conner

Vice President

Francorp, Inc.

The Franchising Leader.

www.francorp.com / www.francorpconnect.com

BLOG:  www.francorp1.com

PH: 800.372.6244 / 708.481.2900

CELL: 708.606.7260

FAX: 708.481.5885

 

 

 

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