GMJ Restaurants picked as Pizza Hut Representative for Bulgaria

GMJ Restaurants picked as Pizza Hut representative for Bulgaria
09:45 Wed 17 Sep 2008 - dnevnik.bg

GMJ Restaurants International will be the new representative in Bulgaria for the Pizza Hut franchise, Tsvetan Trenchev, a partner in the newly founded company, said. The chain was formerly represented by Excel Associates, where Trenchev also had a stake.

“We bought our stakes and will develop the chain under a fresh conception with new partners,” Trenchev said, but declined to reveal any names.

Over the next months, the chain will be revamped into full-service restaurants. GMJ will be the first company to launch the Pizza Delivered Fresh service in Bulgaria. The formula is in place in the US, the UK and other countries. Bulgaria is the first country in Central and Eastern Europe country in which the service will be available.

The delivery menu will offer thinner pizzas and a smaller range, but also other items outside the dish list at the restaurants.

Pizza Hut restaurants in Sofia will be reduced to three by the year’s end, but the company will open six delivery points. Delivery services will expand in the country at a later stage.

Polish company AmRest also holds rights to develop the Pizza Hut brand in Bulgaria. The company, which stepped on the market last year, also represents Burger King and KFC in Bulgaria.

Source: dnevnik.bg