Google is King

Nielsen: Nearly 60% of Web Searches on Google
Dec 27, 2007
-By Mike ShieldsGoogle is nudging toward claiming 60 percent of all Web searches conducted in the U.S., according to the latest figures from Nielsen Online.In November, the Mountain View, Calif.-based company accounted for a dominant 57.7 percent of all searches, or over 4.2 billion searches in total. Roughly a year ago, Google’s search share fell just below the 50 percent threshold, though Nielsen says that it has recently made some changes to its reporting methodology that make true year over year comparisons unavailable at this time.Meanwhile, it would appear that longtime number-two search player Yahoo is slowly losing traction among Web users, despite revamping its product significantly in 2007. The embattled Sunnyvale, Calif.-based portal handled nearly 18 percent of searches, while in previous months its share had surpassed the 20 percent mark.Microsoft’s MSN/Windows Live Search product, which has long struggled to reach double digits is search share, accounted for 12 percent of all searches in November, found Nielsen.