Thursday, August 28, 2008

Francorp Client - Pockets

News - Healthy Food Franchises
Pockets restaurant, a healthy and casual dining experience started 18 years ago in Chicago will open their first two franchises in Lombard and Naperville, Illinois this summer. Pockets, Chicago’s defining leader in the quick and healthy food category, plans to establish a significant presence in Chicago and the Midwest through franchising. According to Pockets founder, David Litchman, “We have had a lot of requests to open in the western suburbs and feel that Lombard and Naperville will be perfect entry points.”
Since 1989, Pockets has been connecting with health-conscience Chicago customers yearning for an alternative to unhealthy fast food chains. Inspired by Michigan’s famous Chipati sandwich, Pockets’ signature item is the Pocket, which is a freshly baked bread that’s pulled hot out of the oven, split open, and stuffed with finely chopped salad vegetables, cheeses and meats.
Through the years, Pockets has built one of the strongest loyalty bases of customers and have since opened 9 other locations.
While many franchises are selling sandwiches or burgers, there are very few specializing in selling a healthy product like Pockets. Litchman remarks,
“There seems to be a void in Lombard for a healthier alternative to fast food. Pockets expansion to the western suburbs will fill this void.”
One of the advantages to opening a Pockets franchise is simplicity. The food is healthy and clean so it’s reflected in the employees hired and the customers that come in. Pockets fresh and natural menu is also reflected in its interiors. At all counters, customers can view the wide selection of ingredients and can see their order prepared. Behind the counter is the oven where customers can see how their unique Pocket breads, calzones and potatoes are baked.
Victor Segura, fellow restaurateur and Chicago native, will open the first franchise in Lombard at:
1214 S Highland Avenue in a vast 1320 square foot space. Segura shares the same vision for Pockets concept, quality ingredients and highly nutritious food. According to Segura, "I am very excited to be one of Pockets’ first franchisees and being from the area I think Lombard certainly can use a healthier fast food option.”

www.francorp.com

No comments: