Monday, July 28, 2008

Francorp Client - Knowfat Lifestyle Grille

Francorp has worked with Knowfat! Grille in their franchise development. The company is poised to go to the next level in their market, here are some of the reasons why:

Why Knowfat Grille?

Americans want their fast food, as they will always be on the run in today’s fast paced world. But how can they get their food on the run and still live a healthy lifestyle? The answer is the KnowFat! Lifestyle Grille.
64% of food/beverage industry executives believe that the “better for you food” category has the greatest growth potential.
43% of fast food customers rate the “availability of healthy/nutritious food” as extremely important.
U.S. Department of Health & Human Services has declared that obesity will surpass smoking as the #1 cause of preventable death in America.
64% of adults consider themselves healthy eaters; 50% say they follow some form of health-conscious diet.
What makes this concept really work is the symbiotic relationship between the restaurant and the supplement side. The contribution of nutrition center retail sales to the total volume of a KnowFat! unit allows KnowFat! to far outpace typical quick-serve restaurant volumes.

http://www.knowfat.com/video.php

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