Ice Cream Business Doing Well

NO COOLING OFF FOR ICE CREAM BUSINESS

Cape Cod Times
By Sarah Shemkus
May 24, 2009

As economic uncertainty encourages families to rethink how much they can spend on vacations, entertainment and dining out, the simple pleasures of the cream parlor seem to be a little luxury that consumers are unwilling to cross off their budgets.
Evidence from past seasons, in fact, suggests that ice cream vendors don't just survive economic downturns, they thrive, said Robert Bryson, the executive director of the New England Ice Cream Restaurant Association.
"In a challenging economy, in a down economy, ice cream shops do very, very well," he said. Business "actually increases because people are going to maybe not be buying a new television set "¦ but they will not be denying their children the treat of an ice cream cone during the summertime."
Across Cape Cod, ice cream purveyors are confident that this phenomenon will hold true this summer.
Last summer, the first hints of economic decline and soaring gas prices did nothing to deter ice cream enthusiasts.
Even with the widespread optimism, ice cream professionals are taking a few steps to ensure strong business in a recession-struck summer.
All of the shops surveyed have chosen not to raise their prices this year.
"Normally, we would have," said Bob Hannon, owner of Ice Cream Sandwich in Sandwich.
Because of the constantly rising cost of ingredients, he usually increases prices by about 5 percent each year, Hannon said.
"This year we're maintaining the prices," he said. "If we can keep a stable price, then hopefully it will make it a little easier for people to enjoy the treats."
Approaching Memorial Day weekend, most ice cream sellers said that their stores' performance during the informal kickoff to the tourist season probably won't provide much indication of how the rest of the summer will go.
Weather, the ice cream shop proprietors said, is easily the biggest factor in determining the success of the summer.