Francorp began working with Auntie Anne's in 1989. Francorp helped Anne Beiler organize her corporate structure, legal documentation, marketing efforts and franchise sales. The franchise company now has almost 1000 units and was recently sold by Anne Beiler to one of her business partners. Here is a breif synopsis of Anne's story.
It all started back in 1988 at a farmer's market in Downingtown, Pennsylvania, where Anne Beiler and her husband Jonas sold a variety of snacks, including hand-rolled, soft pretzels. Anne and Jonas tried different combinations of ingredients to make their pretzels until they found the one recipe that was better than the best, and the pretzel was perfected.
Francorp found Auntie Anne's at a farmers market near Lancaster. Francorp worked with Anne to get the first location in the Pittsburgh airport. Through a redesign of the operating unit and a business model that showed off Anne's wonderful product, the franchise program became an immediate success.
From those beginnings, the company has grown to support over 940 locations worldwide, anchored by a Threefold Philosophy: providing premium products, in a sparkling clean store, with friendly customer service.
Whether you're looking for general information about the company, career or franchising opportunities, or even fundraising ideas, – then you've come to the right place.
www.auntieannes.com
Francorp works with many different specialty food operations to help the business owners capitalize on unique ideas like Anne Beiler's.
1 comment:
I personally love Auntie Anne's concept. Such a simple operation with a unique flair. What a great franchise!
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